Top Tips for Getting Your Emails Opened: Infographic

Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails. Click here for full articleContinue reading “Top Tips for Getting Your Emails Opened: Infographic”

Relevance Key Ingredient to Great PR.

  As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how toContinue reading “Relevance Key Ingredient to Great PR.”

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine

How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to death? If you think yours needs improving take a look at this infographic from Referral Candy which gives you 6 tips on how to acquire customers using your About page.Continue reading “6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine”

Simple tips for improving your online newsroom.

With the growth of brand journalism and social media, there has never been a better time to build awareness and attract and build interest in your business and your work amongst journalists. A great way to do that is with the online newsroom that can act as a media hub for all your stories, videos, images,Continue reading “Simple tips for improving your online newsroom.”

10 Online Personal Branding Mistakes You’re Making on Twitter

Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy! Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses andContinue reading “10 Online Personal Branding Mistakes You’re Making on Twitter”

15 Tips for Garnering Media Coverage for Your Business

Getting featured in the news is a great way to boost credibility, traffic, and sales and also a great way to build trust. Family Features recently shared their 15 top tips to help you create content that is desirable to editors: Plan ahead. Some of our best placements have 60 – 90 day deadlines. The earlyContinue reading “15 Tips for Garnering Media Coverage for Your Business”

15 Grammar Goofs that Make You Look Silly

Posted by April Neill, CEO/Founder April Neill Public Relations With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy! We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffyContinue reading “15 Grammar Goofs that Make You Look Silly”

Crafting and Delivering Education-Based Marketing Messages

By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content thatContinue reading “Crafting and Delivering Education-Based Marketing Messages”

Gain Trust and Attract Business with Education-Based Marketing

There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and thatContinue reading “Gain Trust and Attract Business with Education-Based Marketing”