How to Bring Good Energy to Your Brand.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

I recently spent some time doing some spring cleaning, de-cluttering really, and in the process, took a deep dive into the art of feng shui. While it’s widely known you can use feng shui to create a better quality of life, improve your health, attract more harmony and happiness to your relationships, even help build a more satisfying career, did you know that feng shui can also help you build a better brand, better marketing, and better communications for your business?

With all these potential improvements, is it time to Feng Shui your brand?

Feng-Shui-for-Business

“Feng shui is an ancient art and science developed over 3,000 years ago in China. In literal translation feng means “wind” and shui means water. In Chinese culture, wind and water are associated with good health, thus good feng shui came to mean good fortune.”

What I took from the experience of de-cluttering, a basic premise of the philosophy of feng shui is the importance of balance and harmony in your life; also the importance keeping things in your life that bring you joy and possessions that bring value. Along the same lines, I started thinking about the art of branding and how important it is that all your brand elements, platforms, tactics, messaging, etc. bring harmony, balance, and value to your business. Is your tagline in line with the key benefit of your business? Are your logo colors setting the right tone and evoking the right emotions? Do your logo shapes and symbols tell your story? Does your website provide an enjoyable online experience? Does your email marketing bring value to your prospects and customers? Does it bring value to your business in terms of results? Are you crafting the right message to the right audience and sending them to the right landing page? (That’s where the harmony comes in to play!) If you’re not sure, perhaps it’s time for a little digital marketing and branding feng shui.

Importance of Keeping Your Brand Clear and Simple. If by keeping your life simple, free of clutter, serenity will follow, does they same hold true of your brand? If you keep your brand clear and simple will success follow? Ultimately, there’s a lot more that goes into success than creating an awesome brand image, however, in my experience, your brand image represents and communicates the essence of who you are as a brand so if it is indeed clear and simple, brings value to your brand, and communicates the “joy” or key benefit of your service or product, then it goes to follow that applying feng shui principles to your brand can go a long way in helping to set you up for success.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.


Stay tuned for our Feng Shui for Business series as we explore how it can be utilized and leveraged for all aspects of your brand and small business. Do you have a question about bringing balance, harmony, and value to your communications strategy and branding? We’d love to hear from you! Leave us a comment and we will try to answer your question in an upcoming post.

Four Important Content Trends to Watch in 2018.

Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.

“Efficient production processes don’t just happen. They’re developed and refined and overseen by project managers. That’s why content marketing teams composed of creators, editors, and — you guessed it — project managers are so valuable.” – PR Daily

38329159 - hipster girl using her laptop at home, vintage.

Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.

Here are four important content trends that reveal the power of content marketing teams is on the upswing:

1. Top-performing content marketers value (and prioritize) creativity in their content production process.
A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain. Thankfully, according to Content Marketing Institute, 74 percent of marketers (and 88 percent of high performers) say their organizations value that creativity.

Click here to read full article.
Source: PR Daily


Need help with your Content Marketing? We can help!

We agree that creativity is king when it comes to content! At April Neill Public Relations, we pride ourselves on out-of-the-box strategies and copy writing that is compelling, persuasive, and resonates with target audiences.

Do you need help with Content Marketing, including Copy Writing, Brand Journalism, Content Strategy, Web Copy, Branding, Blogging and/or Press Outreach? We can help!

Contact us today to arrange a complimentary 30-minute phone consultation at aprilneill@gmail.com to discuss your project and how we can help you achieve your goals. We love writing and love helping brands tell their stories! Whether you need help working with your internal team or you need a project manager to run point on your communications strategy, we have years of experience in both traditional and digital public relations, including securing over 100,000 million media impressions, developing dozens of successful marketing campaigns, writing for business blogs, and specialize in small business, wellness, faith-based businesses, and non-profits.

Top Tips for Getting Your Emails Opened: Infographic

Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails.

Click here for full article from PR Daily.

Email Marketing Cheat SheetSource: PR Daily

Need help maximizing your efforts? April Neill Public Relations can help! Shoot us an email at aprilneill@gmail.com for a free 30 minute no-obligation consultation to discuss your email marketing goals. We offer strategy and execution of email marketing campaigns, both working closely with your team or with our team!

Relevance Key Ingredient to Great PR.

 

As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results.

Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to make great PR by putting relevance first. Click here to read more about why relevance matters in PR.

Still need help? If you need support creating news and press releases that resonate and connect with your audience, we can help! April Neill PR has 20+ years’ experience helping businesses tell their stories, crafting messages that matter and producing PR that connects and delivers results.

 

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine

How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to death?

If you think yours needs improving take a look at this infographic from Referral Candy which gives you 6 tips on how to acquire customers using your About page.

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine.

Simple tips for improving your online newsroom.

OnlineNewsroom

With the growth of brand journalism and social media, there has never been a better time to build awareness and attract and build interest in your business and your work amongst journalists. A great way to do that is with the online newsroom that can act as a media hub for all your stories, videos, images, and other content you create to engage with your audiences. PR Daily recently shared eight ways to make sure your newsroom stands out:

  1. Optimize for mobile. Smartphone screens are one of the primary ways that users interact with content, so make sure your newsroom works on mobile devices. For help, download this free mobile social media press release template.
  1. Use visual storytelling. Press releases that contain images, videos, and downloadable files get nearly 10 times more views than those that use text alone, so put visuals center stage in your news releases. On your main page, use low-resolution images that load fast, and link them to high-resolution versions that can be downloaded in one click. Never hide your images behind password-protected image libraries.
  1. Make it shareable. Add social media sharing widgets to your newsroom so that it’s easy to share your content. Make sure your images and videos are automatically embedded in social posts via Facebook Open Graph and Twitter Cards. Facebook posts with images are proven to get more engagement, and tweets with pictures are 94 percent more likely to be retweeted.
  1. Make it easy to integrate into other web properties. Add an RSS or JSON feed, embed widgets, or even an API to your newsroom. This enables your media partners to integrate your content into their digital properties, giving you more visibility.
  1. Do your SEO homework. Drive more organic traffic to your newsroom by adding relevant header tags and relevant keywords, helping you get found by search engines. Check out Woorank’s SEO analyzer for a free analysis and tips to improve your SEO rank.
  1. Build it for speed. Google favors faster sites with faster load times, so take care that all your high-resolution visual content isn’t slowing you down. Pay extra for a fast server and make sure your content gets regularly cached. Aren’t sure how your load time stacks up? Use a free website speed test to analyze your load time and find any bottlenecks.
  1. Build once, use repeatedly. If you work at an agency, you’ll need to manage multiple newsrooms for clients, each with their own logos and brand guidelines. Rather than reinvent the wheel for each new client, build a reusable template that can easily be skinned for a custom look and feel.
  1. Integrate with a pitching tool. Building your newsroom is just the first step. You still have to pitch your stories to influencers, which is why you need to integrate your newsroom with a pitching tool. Choose a tool that includes automatic media previews so that you can tease your visual assets directly in your emails. Analytics and contact management are good to have, too.

All this may sound daunting, but launching an online newsroom isn’t all that complicated. With so many tools available to help you create newsrooms, setting it up is the easy part. Start small, use a good basic template, and most importantly, lead with great stories.

Source: PR DailyOriginally posted August 15th, 2014 by Frederik Vincx, co-founder at Prezly, a PR tool that helps you pitch stories to your media contacts that care.

Courtesy of April Neill Public Relations, a boutique PR firm serving small businesses and non-profits in Chicagoland. April Neill PR offers FREE 30 minute phone or in-house consultations. For more information, visit AprilNeillPR.com or email info@AprilNeillPR.com.

10 Online Personal Branding Mistakes You’re Making on Twitter

Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy!

Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses and non-profits. April Neilll PR offers FREE 30 minute phone or in-person consultations. For more information, call 815.651.0656 or visit AprilNeillPR.com.

[Infographic created by LinkingR]. Source: BIT REBELS

Personal Branding Mistakes
BIT REBELS shares this great little INFOGRAPHIC for online personal branding mistakes.