From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.
Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective… Read more “Top Tips for Getting Your Emails Opened: Infographic”
As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and… Read more “Relevance Key Ingredient to Great PR.”
How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to… Read more “6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine”
With the growth of brand journalism and social media, there has never been a better time to build awareness and attract and build interest in your business… Read more “Simple tips for improving your online newsroom.”
Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy! Courtesy of April… Read more “10 Online Personal Branding Mistakes You’re Making on Twitter”
Getting featured in the news is a great way to boost credibility, traffic, and sales and also a great way to build trust. Family Features recently shared their… Read more “15 Tips for Garnering Media Coverage for Your Business”
Posted by April Neill, CEO/Founder April Neill Public Relations With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors… Read more “15 Grammar Goofs that Make You Look Silly”
By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do… Read more “Crafting and Delivering Education-Based Marketing Messages”
There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that you can be trusted.
It’s a given that consumers like to do business with people and brands they trust. That said, even if you have the lowest prices, if you’re not perceived to be trustworthy, it might be difficult to attract customers. This is the basis for Education-Based Marketing.
A powerful marketing strategy that establishes trust and credibility using strategic educational messaging, Education-Based Marketing is the direct opposite of traditional marketing, which leverages selling-based messaging.
People are tired of being bombarded with sales pitches. Alarm bells go off the moment you launch into your spiel. In comparison, consumers are more likely to listen when you offer value by sharing expert information and helpful tips and facts that not only help them live better but also help them make better buying decisions. And even if they are not ready to buy, you’re planting seeds and gaining consumer trust that will likely pay off when they are ready to purchase your product or service.
Stay tuned for our next post that will delve deeper into how to craft your educational message.
April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.
April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.