Category: Education-based marketing

• Crafting and Delivering Education-Based Marketing Messages

  

  By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content that…

  April Neill

  April 11, 2014

  Branding, Communications, Education-based marketing, Marketing

  Education-based marketing, Email List Building, marketing strategy

• Gain Trust and Attract Business with Education-Based Marketing

  

  There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that…

  April Neill

  April 3, 2014

  Communications, Education-based marketing, Marketing, Small Business, Uncategorized

  April Neill Public Relations, consumer trust, Education-based marketing, marketing strategy, Small Business Tips, traditional marketing