Category: Press Releases
Relevance Key Ingredient to Great PR.
As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to…
Inside the Newsroom: What Reporters Like About Newswires
Originally posted on BusinessWired – Business Wire Blog: By Hannah Kelly, Editor, Business Wire Paris Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned,…