Relevance Key Ingredient to Great PR.

 

As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results.

Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to make great PR by putting relevance first. Click here to read more about why relevance matters in PR.

Still need help? If you need support creating news and press releases that resonate and connect with your audience, we can help! April Neill PR has 20+ years’ experience helping businesses tell their stories, crafting messages that matter and producing PR that connects and delivers results.

 

Feel Good PR Tips for the Holiday Season

BoostPRHolidayImageThis holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives.

Below are some quick tips for boosting your PR during the holidays.

Campaign for a Cause

Increasing numbers of brands are mixing social good into their marketing and PR programs. Not only is it smart; it can reap big rewards as well!

Studies show that consumers are more prone to make purchases and seek out services from businesses and brands that give back and do good for the world. As a matter of fact, in a recent survey, 87 percent of consumers said they would switch brands based on a connection with a good cause.

As with any marketing initiative, holiday PR requires a clear, compelling message. It’s also important to target the proper audience with a relatable, easy to follow offer and mission. Potential customers need to know specifically what or who their purchase will benefit. So host a toy drive or a coat drive to benefit a local charity and attach it to an offer for your business! Not only will you boost your sales, garner media attention (don’t forget to send a press release to your local media announcing your campaign and one after reporting on results) but you’ll also be perceived as a company that cares.

You can also support a charity during the holidays with a campaign that doesn’t attach a specific offer to it. One of our favorite promotions of all time is Macy’s ‘Believe” Campaign that invites kids to mail letters to santa to benefit the Make-A-Wish foundation. What makes it awesome? While there is no purchase necessary, it drives traffic to their stores and keeps them top-of-mind with their customers. They also always get a lot of press during the holidays as well, which is important for any business trying to stand out in a crowded marketplace. This year, the department store is making their campaign even more interactive, giving their customers an experience outside of the store with a mobile app that takes pictures of Macy’s holiday characters to further promote their campaign. How cool is that!

Share Holiday Tips

Another great way to give back is by providing helpful holiday tips that help your potential customers solve problems they are facing during the holiday season. Get creative! You can write a blog post, send a tips-related press release, pitch and/or contributed article to your local media outlets, post an article on your LinkedIn page, or post on hyper local news sites. You can even host a free workshop! Not only will you establish your industry expertise, but you’ll be providing a valuable service to the community while potentially driving traffic to your business, website, or blog.

Whether you host a holiday outreach effort or craft seasonal tips to share, don’t miss out on a great opportunity to build your brand awareness while also celebrating the season of giving.

Chances are, you’ll boost your sales while also generating positivity and goodwill in the world.

Cheers and Happy Holidays!

Inside the Newsroom:  What Reporters Like About Newswires

As a small business owner, whether or not to use news distribution services, aka Newswires, to announce your news is a growing concern. Is it worth the cost? According to a recent survey conducted by Business Wire Media, it is. Read on to find out what reporters like about newswires.

BusinessWired - Business Wire Blog

By Hannah Kelly, Editor, Business Wire Paris

Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned, and here’s what the 2014 Business Wire Media Survey concluded…

Why do reporters continue to use newswires?
Simply put, newswires make reporters’ lives easier. An overwhelming 68.2% of reporters surveyed stated that their job would be harder if newswire-distributed press releases were no longer available. (Tweet this!) Newswires make for reliable news sources providing reporters with ongoing, instantly accessible information on a wide variety of news subjects, from technology to pharmaceuticals.

How often do reporters use newswires?
An astonishing 89% of responding reporters referred to newswire copy within the last week.  (Tweet this!) 3.3% of reporters surveyed use newswire…

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