Category: Press Releases

• Relevance Key Ingredient to Great PR.

  

    As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to…

  April Neill

  February 8, 2016

  Communications, Entrepreneur, Press Releases, Public Relations

  April Neill Public Relations, April Neill PR, Effective Pitching, Intention, PR Tips, Small Business Tips

• Feel Good PR Tips for the Holiday Season

  This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause Increasing numbers…

  April Neill

  December 7, 2014

  Branding, Marketing, Press Releases, Public Relations, Social Impact Initiatives

  Cause Marketing, Holiday PR

• Inside the Newsroom:  What Reporters Like About Newswires

  

  Originally posted on BusinessWired – Business Wire Blog: By Hannah Kelly, Editor, Business Wire Paris Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned,…

  April Neill

  August 29, 2014

  Effective Pitching, Newswires, Press Releases, Public Relations

  Newswires, Press Releases, Reporters