Category: Marketing
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Top Tips for Getting Your Emails Opened: Infographic
Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails. Click here for full article…
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Top Marketing Trends for 2017
Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to…
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Top Reasons Why your SEO Plan is Failing.
Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected. There are a number of reasons your SEO strategy is failing to get you prime real…
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6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine
How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to death? If you think yours needs improving take a look at this infographic from Referral Candy which gives you 6 tips on how to acquire customers using your About page.…
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21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)
Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny.…
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Crafting and Delivering Education-Based Marketing Messages
By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content that…
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Gain Trust and Attract Business with Education-Based Marketing
There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that…
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Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands
By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent article…
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Tips for Leveraging Content Marketing for Success
With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant and…
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