Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective… Read more “Top Tips for Getting Your Emails Opened: Infographic”
Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in… Read more “Top Marketing Trends for 2017”
Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s… Read more “Top Reasons Why your SEO Plan is Failing.”
This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill,… Read more “Feel Good PR Tips for the Holiday Season”
How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to… Read more “6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine”
Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.
The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. Copyblogger re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why). Enjoy!
Courtesy of April Neill Public Relations, a boutique PR firm serving small businesses and non-profits in Chicagoland. April Neill PR offers FREE 30 minute phone and in-person consultations. For more information, visit AprilNeillPR.com, call 815.651.0656 or email info@AprilNeillPR.com.
By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do… Read more “Crafting and Delivering Education-Based Marketing Messages”
There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that you can be trusted.
It’s a given that consumers like to do business with people and brands they trust. That said, even if you have the lowest prices, if you’re not perceived to be trustworthy, it might be difficult to attract customers. This is the basis for Education-Based Marketing.
A powerful marketing strategy that establishes trust and credibility using strategic educational messaging, Education-Based Marketing is the direct opposite of traditional marketing, which leverages selling-based messaging.
People are tired of being bombarded with sales pitches. Alarm bells go off the moment you launch into your spiel. In comparison, consumers are more likely to listen when you offer value by sharing expert information and helpful tips and facts that not only help them live better but also help them make better buying decisions. And even if they are not ready to buy, you’re planting seeds and gaining consumer trust that will likely pay off when they are ready to purchase your product or service.
Stay tuned for our next post that will delve deeper into how to craft your educational message.
April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.
April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.
By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build… Read more “Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands”
With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts… Read more “Tips for Leveraging Content Marketing for Success”