Top Tips for Getting Your Emails Opened: Infographic

Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails. Click here for full articleContinue reading “Top Tips for Getting Your Emails Opened: Infographic”

Top Marketing Trends for 2017

Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017.   As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect toContinue reading “Top Marketing Trends for 2017”

Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected. There are a number of reasons your SEO strategy is failing to get you prime realContinue reading “Top Reasons Why your SEO Plan is Failing.”

Feel Good PR Tips for the Holiday Season

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause Increasing numbersContinue reading “Feel Good PR Tips for the Holiday Season”

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine

How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to death? If you think yours needs improving take a look at this infographic from Referral Candy which gives you 6 tips on how to acquire customers using your About page.Continue reading “6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine”

21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)

  Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny.Continue reading “21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)”

Crafting and Delivering Education-Based Marketing Messages

By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content thatContinue reading “Crafting and Delivering Education-Based Marketing Messages”

Gain Trust and Attract Business with Education-Based Marketing

There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and thatContinue reading “Gain Trust and Attract Business with Education-Based Marketing”

Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent articleContinue reading “Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands”

Tips for Leveraging Content Marketing for Success

With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant andContinue reading “Tips for Leveraging Content Marketing for Success”