Top Tips for Getting Your Emails Opened: Infographic

Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails.

Click here for full article from PR Daily.

Email Marketing Cheat SheetSource: PR Daily

Need help maximizing your efforts? April Neill Public Relations can help! Shoot us an email at aprilneill@gmail.com for a free 30 minute no-obligation consultation to discuss your email marketing goals. We offer strategy and execution of email marketing campaigns, both working closely with your team or with our team!

Top Marketing Trends for 2017

Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017.

 

2017_bubbles
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Content marketing getting better
One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. The same goes for B2C marketers as well. For the same survey last year, the reported success rates were at just 30%. Of course, this is a good thing because content is so important. However, it does mean being prepared to allocate more budget to content marketing.

Mobile, mobile, mobile
We know, you’ve been hearing about mobile for quite a few years. It may sound like a broken record, but that’s only because it is so important. Mobile devices are the source of more traffic on the internet than desktops. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing.

Visual content
Visuals are so important to all of your marketing efforts, not just social media. Visuals can help with your branding, help you stand out, get recognized, and be remembered. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. How can you get started? Hire a photographer to take photos of your company and your products. Make sure a good portion of the photos are timeless so that you can continue to use them for different advertising and promotional campaigns. If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.

Video content
Of course, video content could fall under the visual content category we just mentioned above, but it deserves its own bullet point. Static images are not enough. Video has become so important. Video literally reaches out and grabs your audience’s attention. It doesn’t give viewers a choice, it just begins. Try both funny and emotional videos to really connect.

Marketing to customers in-store
Chances are you’ve done it yourself. Have you been shopping lately when you do a price check with competitors while you are in a store? The only way to compete with this is to market to your customers while they are in your stores.

Native advertising
Expect to see an upswing in native advertising in 2017. The formats are getting better and more improved. If you shied away from native advertising, you might feel more comfortable with trying it if it is right for your brand. More major publishers are likely to start offering this method of advertising in 2017.

Chatbots and AI gaining in popularity
Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. As a result chatbots have grown quickly in popularity. Using chatbots is a slippery slope, but can definitely help increase the speed of engagement and allows for real-time engagement.

Influencers increasingly important
Influencers have been becoming increasingly important tools for marketers to use. It is the best form of user-generated content. The public is quick to believe what others have to say about your product. When those “others” have a huge audience full of believers, your message reach grows exponentially and in a positive direction.

Organic traffic is on the decline
After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts. How do you get those posts to be popular in the first place? It likely isn’t going to happen organically. As a result, plan for 2017 to start paying for your “viral” content.

Live and vicarious experiences will increase
If you haven’t noticed the popularity of streaming video content, then you haven’t been paying attention. In 2016, Facebook Live introduced a whole new novice audience to live-streaming video. Facebook made it so accessible to the public, that now consumers will be more open to see live-streaming advertising on different platforms. Live streaming is beginning a new trend in vicarious experiences and will cross over into other immersive experience types of content like 360 degree video and augmented reality.

Social Analytics
Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses. Social listening and collecting social data will help you through 2017. Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

Source: Biznology

2016 is coming to an end. Do you need help maximizing your marketing initiatives to boost sales? We can help!  At April Neill Public Relations, we have a team of experienced marketing professionals who can quickly turn around a variety of campaigns for you including:
  • Targeted Email Marketing campaigns to your best customers to boost sales during the holiday season and beyond.
  • Facebook Advertising campaigns to increase brand awareness & sales.
  • Influencer Marketing campaigns & Product Reviews to boost brand visibility in 2017.
  • Traditional & Digital PR Services including Press Releases, Effective Pitching, Content Marketing, Copywriting & more.
Don’t delay! Click here to book your complimentary consultation today and we’ll help you make the most of your remaining 2016 budget and/or help you plan your 2017 strategy. Remember to ask about our end-of-the-year specials!

Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results.

Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected.

There are a number of reasons your SEO strategy is failing to get you prime real estate on the first page. Without an understanding of what you’re doing wrong, your content will most likely get lost in the middle of the pack.

Click here for three of the most common—and crippling—mistakes to avoid.

Feel Good PR Tips for the Holiday Season

BoostPRHolidayImageThis holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives.

Below are some quick tips for boosting your PR during the holidays.

Campaign for a Cause

Increasing numbers of brands are mixing social good into their marketing and PR programs. Not only is it smart; it can reap big rewards as well!

Studies show that consumers are more prone to make purchases and seek out services from businesses and brands that give back and do good for the world. As a matter of fact, in a recent survey, 87 percent of consumers said they would switch brands based on a connection with a good cause.

As with any marketing initiative, holiday PR requires a clear, compelling message. It’s also important to target the proper audience with a relatable, easy to follow offer and mission. Potential customers need to know specifically what or who their purchase will benefit. So host a toy drive or a coat drive to benefit a local charity and attach it to an offer for your business! Not only will you boost your sales, garner media attention (don’t forget to send a press release to your local media announcing your campaign and one after reporting on results) but you’ll also be perceived as a company that cares.

You can also support a charity during the holidays with a campaign that doesn’t attach a specific offer to it. One of our favorite promotions of all time is Macy’s ‘Believe” Campaign that invites kids to mail letters to santa to benefit the Make-A-Wish foundation. What makes it awesome? While there is no purchase necessary, it drives traffic to their stores and keeps them top-of-mind with their customers. They also always get a lot of press during the holidays as well, which is important for any business trying to stand out in a crowded marketplace. This year, the department store is making their campaign even more interactive, giving their customers an experience outside of the store with a mobile app that takes pictures of Macy’s holiday characters to further promote their campaign. How cool is that!

Share Holiday Tips

Another great way to give back is by providing helpful holiday tips that help your potential customers solve problems they are facing during the holiday season. Get creative! You can write a blog post, send a tips-related press release, pitch and/or contributed article to your local media outlets, post an article on your LinkedIn page, or post on hyper local news sites. You can even host a free workshop! Not only will you establish your industry expertise, but you’ll be providing a valuable service to the community while potentially driving traffic to your business, website, or blog.

Whether you host a holiday outreach effort or craft seasonal tips to share, don’t miss out on a great opportunity to build your brand awareness while also celebrating the season of giving.

Chances are, you’ll boost your sales while also generating positivity and goodwill in the world.

Cheers and Happy Holidays!

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine

How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to death?

If you think yours needs improving take a look at this infographic from Referral Candy which gives you 6 tips on how to acquire customers using your About page.

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine.

21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)

 

Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. Copyblogger re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why). Enjoy!

Courtesy of April Neill Public Relations, a boutique PR firm serving small businesses and non-profits in Chicagoland. April Neill PR offers FREE 30 minute phone and in-person consultations. For more information, visit AprilNeillPR.com, call 815.651.0656 or email info@AprilNeillPR.com.

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

Crafting and Delivering Education-Based Marketing Messages

strategyBy April Neill, CEO/Founder April Neill Public Relations

In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers?

Have you ever wondered what the best content marketers do differently? How they create content that not only captures interest and engagement, but drives leads as well?

If you’d like to create content that’s powerful, relevant, informative and engaging to your target audience, you need to first match your marketing strategy and education-based messaging with buyer behavior.

There’s no content marketing success without strategy.

Imagine stepping into the minds of your future prospects and listening to their thoughts before they decide to begin shopping for a wedding photographer. What questions are they asking themselves? The secret to attracting qualified prospects early on in the sales cycle is to find out the answers to those questions and use them as the basis for your education-based marketing strategy.

For instance, if you were to offer your prospects the choice between two free special reports, one titled “Why Brand Z is the Best Wedding Photographer” and the other titled, “Seven Little-Known Secrets to Hiring the Best Wedding Photographer,” which do you think would get the most downloads?

Based on the latest statistics, the second report will out perform the first report by 10:1. Educational information that helps your prospects solve problems and make better buying decisions is the type of information that attracts prospects and drives leads and engagement.

How To Package Educational Marketing Messages to Generate Qualified Leads

Once you’ve developed your educational strategy and message, you need to package it and offer it for free in exchange for your prospect’s contact information. This is crucial. Effective education-based marketing isn’t just about getting your messages out and reaching your audience, but more importantly, it’s about getting a response back and building a list of interested prospects. You need to make this your goal.

Generate Qualified Leads & Build Your Email List By Giving Away Goodies

You can package your educational messages in formats your prospects will respond to such as FREE white papers, audiocassettes, videos, email courses, or even webinars. It’s a great way to attract customers to you!

Give Your Message an Exciting Title

An important aspect to making your educational message engaging is to give it an irresistible title. People love how-to articles, numbered lists, and getting information (secrets) that others don’t have.

Resist the urge to give a sales pitch.

The beauty behind Education-Based Marketing is that you give prospects what they want, information and advice, without the sales pitch — and you get what you want, their contact information which will help you kick your business revenue into high gear. By offering helpful advice, you establish yourself as an industry expert because prospects see you as a reliable source of information, making them more willing to receive your updates and offerings.

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.

April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.