Spread a little holiday cheer for your brand.

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good Public Relations’ initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause IncreasingContinue reading “Spread a little holiday cheer for your brand.”

Relevance Key Ingredient to Great PR.

  As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how toContinue reading “Relevance Key Ingredient to Great PR.”