Content Marketing: Go Deep or Go Wide?

Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below. You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of lengthContinue reading “Content Marketing: Go Deep or Go Wide?”

21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)

  Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny.Continue reading “21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)”

15 Grammar Goofs that Make You Look Silly

Posted by April Neill, CEO/Founder April Neill Public Relations With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy! We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffyContinue reading “15 Grammar Goofs that Make You Look Silly”