Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below.
You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media?
But one of the most important questions is a high-level one, and one that’s often overlooked: is it better for your campaign to focus on “wide” content, which appeals to a larger target audience, or “deep” content, which focuses on a specific niche?
Contact Us for a Discovery Session Need help with copy writing, blog writing, or with content strategy! April Neill PR can help! Contact us at email@example.com to schedule a discovery session to discuss your needs and goals. We specialize in helping small businesses and non-profits tell their stories, share their expertise and knowledge through brand journalism, contributed articles, blog writing, press releases, effective pitching, and more! We LOVE helping businesses increase their reach and build their brand authority.
Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.
The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. Copyblogger re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why). Enjoy!
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Posted by April Neill, CEO/Founder April Neill Public Relations
With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy!
We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable).
On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly.
So, we’ve assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you’ll never look silly again.
April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.
April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.