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Essential Tips for the COVID-preneur
Guest Blog Post by Amy Collett In 2020, there was an average of 84,253 new business applications filed each week in the United States. The rise of COVID-preneurs was almost as difficult to predict as the pandemic itself. And so far, the trend remains unshaken this year. The truth is, there’s no such thing as…
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The Most Important Tech for Your Small Business to Incorporate
Guest Post By Marcus Lansky Technology is rapidly changing how the world does business, and to ignore that as a small business owner can come at a great cost. Yes, some of the tech out there is really expensive and may not prove worth the investment. However, some of it is affordable and can help…
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YOUR HOME-BASED BUSINESS: THE FIRST YEAR
In today’s market, the driven solopreneur can be a surprisingly powerful force. Creating a home-based business empowers you to define your own success, work the hours that make sense for you, and take your career in the directions that inspire you.
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Four Important Content Trends to Watch.
Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.
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Small Business Tips for Building a Powerful Brand Identity
By April Neill, CEO/Founder April Neill Public Relations As a lifelong entrepreneur and business owner myself, I can confidently say that starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustain…
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Small Business Owners: Here’s How to Maximize Your Website!
Guest Post by Marcus Lansky You pay for your website each month, so you should get the most out of it by looking toward technology to help run your business. Here are a few ways to maximize your website to help your small business be more productive. Money Management There is a huge difference between…
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Trade Show Marketing Tips and Cost-Savings Ideas for Exhibitors
Planning your trade show display can be stressful and overwhelming, but it’s also a way for you to express your creativity, resourcefullness, and thriftiness. Check out the following tips for marketing your trade show display.
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Response to Lady Gaga, Bradley Cooper Oscar Performance Tells Us How Shallow We Can Be.
Like millions of others, I watched the Oscars last night and was riveted by the performance by Lady Gaga and Bradley Cooper where they performed “Shallow” together, from their incredibly moving Oscar nominated movie, “A Star is Born”. A moment that practically broke the internet, leading to wild speculations and opinions on the appropriateness of…
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Simple Stress Management Advice for Busy Professionals
One thing that almost all hard-working people have in common is a struggle with job stress. The type of work that causes the most stress is often unpredictable or involves things out of your control. This is typically the case for business owners and professionals who struggle with balancing their career goals, financial pressures and…
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Content Marketing: Go Deep or Go Wide?
Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below. You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length…
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How to Bring Good Energy to Your Brand.
From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.
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