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Four Important Content Trends to Watch in 2018.

Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.

“Efficient production processes don’t just happen. They’re developed and refined and overseen by project managers. That’s why content marketing teams composed of creators, editors, and — you guessed it — project managers are so valuable.” – PR Daily

38329159 - hipster girl using her laptop at home, vintage.

Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.

Here are four important content trends that reveal the power of content marketing teams is on the upswing:

1. Top-performing content marketers value (and prioritize) creativity in their content production process.
A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain. Thankfully, according to Content Marketing Institute, 74 percent of marketers (and 88 percent of high performers) say their organizations value that creativity.

Click here to read full article.
Source: PR Daily


Need help with your Content Marketing? We can help!

We agree that creativity is king when it comes to content! At April Neill Public Relations, we pride ourselves on out-of-the-box strategies and copy writing that is compelling, persuasive, and resonates with target audiences.

Do you need help with Content Marketing, including Copy Writing, Brand Journalism, Content Strategy, Web Copy, Branding, Blogging and/or Press Outreach? We can help!

Contact us today to arrange a complimentary 30-minute phone consultation at aprilneill@gmail.com to discuss your project and how we can help you achieve your goals. We love writing and love helping brands tell their stories! Whether you need help working with your internal team or you need a project manager to run point on your communications strategy, we have years of experience in both traditional and digital public relations, including securing over 100,000 million media impressions, developing dozens of successful marketing campaigns, writing for business blogs, and specialize in small business, wellness, faith-based businesses, and non-profits.

How to Bring Good Energy to Your Brand.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

I recently spent some time doing some spring cleaning, de-cluttering really, and in the process, took a deep dive into the art of feng shui. While it’s widely known you can use feng shui to create a better quality of life, improve your health, attract more harmony and happiness to your relationships, even help build a more satisfying career, did you know that feng shui can also help you build a better brand, better marketing, and better communications for your business?

With all these potential improvements, is it time to Feng Shui your brand?

Feng-Shui-for-Business

“Feng shui is an ancient art and science developed over 3,000 years ago in China. In literal translation feng means “wind” and shui means water. In Chinese culture, wind and water are associated with good health, thus good feng shui came to mean good fortune.”

What I took from the experience of de-cluttering, a basic premise of the philosophy of feng shui is the importance of balance and harmony in your life; also the importance keeping things in your life that bring you joy and possessions that bring value. Along the same lines, I started thinking about the art of branding and how important it is that all your brand elements, platforms, tactics, messaging, etc. bring harmony, balance, and value to your business. Is your tagline in line with the key benefit of your business? Are your logo colors setting the right tone and evoking the right emotions? Do your logo shapes and symbols tell your story? Does your website provide an enjoyable online experience? Does your email marketing bring value to your prospects and customers? Does it bring value to your business in terms of results? Are you crafting the right message to the right audience and sending them to the right landing page? (That’s where the harmony comes in to play!) If you’re not sure, perhaps it’s time for a little digital marketing and branding feng shui.

Importance of Keeping Your Brand Clear and Simple. If by keeping your life simple, free of clutter, serenity will follow, does they same hold true of your brand? If you keep your brand clear and simple will success follow? Ultimately, there’s a lot more that goes into success than creating an awesome brand image, however, in my experience, your brand image represents and communicates the essence of who you are as a brand so if it is indeed clear and simple, brings value to your brand, and communicates the “joy” or key benefit of your service or product, then it goes to follow that applying feng shui principles to your brand can go a long way in helping to set you up for success.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.


Stay tuned for our Feng Shui for Business series as we explore how it can be utilized and leveraged for all aspects of your brand and small business. Do you have a question about bringing balance, harmony, and value to your communications strategy and branding? We’d love to hear from you! Leave us a comment and we will try to answer your question in an upcoming post.

Top Tips for Getting Your Emails Opened: Infographic

Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails.

Click here for full article from PR Daily.

Email Marketing Cheat SheetSource: PR Daily

Need help maximizing your efforts? April Neill Public Relations can help! Shoot us an email at aprilneill@gmail.com for a free 30 minute no-obligation consultation to discuss your email marketing goals. We offer strategy and execution of email marketing campaigns, both working closely with your team or with our team!

How to Manage Blog Content with Trello

Are you looking for a better way to manage your blog content? Do you need a tool to outline your blogging workflow? We’ve got you covered! Check out this article on how to manage blog content from beginning to end with Trello, including how to effectively organize how you brainstorm, write, and publish your blog’s content.

Trello_Tool_Manage_BlogTrello is your one-stop solution for organizing your blog content from ideation through publishing. What makes Trello ideal for this workflow is that you can sort your lists chronologically across your board to support blog content creation.

We’re a big fan of Trello and hope it helps you get organized! Let us know what you think in the comments.

Source: Social Media Examiner

 

Agile Marketing Explained

agile_marketing

Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content.

We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – agile teams need an internal system that supports a new way of doing marketing.

Click here for answers to frequently asked questions about Agile Marketing and how you can make it work for you.

Source: Content Marketing Institute

Top Marketing Trends for 2017

Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017.

 

2017_bubbles
As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Content marketing getting better
One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. The same goes for B2C marketers as well. For the same survey last year, the reported success rates were at just 30%. Of course, this is a good thing because content is so important. However, it does mean being prepared to allocate more budget to content marketing.

Mobile, mobile, mobile
We know, you’ve been hearing about mobile for quite a few years. It may sound like a broken record, but that’s only because it is so important. Mobile devices are the source of more traffic on the internet than desktops. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing.

Visual content
Visuals are so important to all of your marketing efforts, not just social media. Visuals can help with your branding, help you stand out, get recognized, and be remembered. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. How can you get started? Hire a photographer to take photos of your company and your products. Make sure a good portion of the photos are timeless so that you can continue to use them for different advertising and promotional campaigns. If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.

Video content
Of course, video content could fall under the visual content category we just mentioned above, but it deserves its own bullet point. Static images are not enough. Video has become so important. Video literally reaches out and grabs your audience’s attention. It doesn’t give viewers a choice, it just begins. Try both funny and emotional videos to really connect.

Marketing to customers in-store
Chances are you’ve done it yourself. Have you been shopping lately when you do a price check with competitors while you are in a store? The only way to compete with this is to market to your customers while they are in your stores.

Native advertising
Expect to see an upswing in native advertising in 2017. The formats are getting better and more improved. If you shied away from native advertising, you might feel more comfortable with trying it if it is right for your brand. More major publishers are likely to start offering this method of advertising in 2017.

Chatbots and AI gaining in popularity
Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. As a result chatbots have grown quickly in popularity. Using chatbots is a slippery slope, but can definitely help increase the speed of engagement and allows for real-time engagement.

Influencers increasingly important
Influencers have been becoming increasingly important tools for marketers to use. It is the best form of user-generated content. The public is quick to believe what others have to say about your product. When those “others” have a huge audience full of believers, your message reach grows exponentially and in a positive direction.

Organic traffic is on the decline
After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts. How do you get those posts to be popular in the first place? It likely isn’t going to happen organically. As a result, plan for 2017 to start paying for your “viral” content.

Live and vicarious experiences will increase
If you haven’t noticed the popularity of streaming video content, then you haven’t been paying attention. In 2016, Facebook Live introduced a whole new novice audience to live-streaming video. Facebook made it so accessible to the public, that now consumers will be more open to see live-streaming advertising on different platforms. Live streaming is beginning a new trend in vicarious experiences and will cross over into other immersive experience types of content like 360 degree video and augmented reality.

Social Analytics
Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses. Social listening and collecting social data will help you through 2017. Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

Source: Biznology

2016 is coming to an end. Do you need help maximizing your marketing initiatives to boost sales? We can help!  At April Neill Public Relations, we have a team of experienced marketing professionals who can quickly turn around a variety of campaigns for you including:
  • Targeted Email Marketing campaigns to your best customers to boost sales during the holiday season and beyond.
  • Facebook Advertising campaigns to increase brand awareness & sales.
  • Influencer Marketing campaigns & Product Reviews to boost brand visibility in 2017.
  • Traditional & Digital PR Services including Press Releases, Effective Pitching, Content Marketing, Copywriting & more.
Don’t delay! Click here to book your complimentary consultation today and we’ll help you make the most of your remaining 2016 budget and/or help you plan your 2017 strategy. Remember to ask about our end-of-the-year specials!