Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails.
Click here for full article from PR Daily.
Source: PR Daily
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Author: April Neill
Content Marketer, Copy Writer, and PR professional with 20+ years’ experience developing and executing all aspects of traditional and digital PR campaigns to increase brand recognition and media exposure and supporting strategic marketing initiatives. Founder/Principal Consultant of Plainfield, Illinois based Public Relations Consulting firm April Neill Public Relations and AgapeDigital Communications.
As the CEO and Founder of April Neill Public Relations & AgapeDigital, I'm passionate about helping small businesses, non-profits, and faith-based businesses realize their full potential and about helping them tell their brand story! Our services include press releases, effective pitching, copy writing, content marketing & strategy, brand journalism, SEO PR, blogging, email marketing and online brand building.
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Source: PR Daily
Thanks for sharing this infographic! I’m about to graduate and enter the world of public relations, so emailing will be a central part of my life. PR is all about creating and maintaining relationships, which start from something as simple as an email. I like how the infographic includes mobilizing an email, since most people are know opening up emails on their smartphones it’s always important to keep that in mind before sending one out. I’ll reference this post as I continue on with my career and am conducting emails.
Mallory Byrne