Feeling Entrepreneurial Doubts? Try These Tips for Pushing Through.

A few years ago, I wrote a post about overcoming entrepreneurial fears and doubts. As a small business owner myself, I understand how important your mind-set is in overcoming challenges, and in the last two years, I’ve had to draw upon my own advice. And I’ve learned a few more lessons along the way. It’sContinue reading “Feeling Entrepreneurial Doubts? Try These Tips for Pushing Through.”

Free PR Resources to Help Build Brand Awareness

April Neill Public Relations is happy to share some awesome FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help build your brand awareness. H.A.R.O. (Help A Reporter Out) – http://www.HelpAReporter.com Everyone’s an expert at something. Sharing your expertise may land you that big media interviewContinue reading “Free PR Resources to Help Build Brand Awareness”

Gain Trust and Attract Business with Education-Based Marketing

There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and thatContinue reading “Gain Trust and Attract Business with Education-Based Marketing”

Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent articleContinue reading “Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands”

Showing Appreciation is Good for Business

Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing themContinue reading “Showing Appreciation is Good for Business”

Tips for overcoming entrepreneurial fears and doubts.

By April Neill, CEO/Founder April Neill Public Relations As a small-business owner, your success depends on your ability to handle ongoing challenges including finding the right market-fit and acquiring new business, to name a few. But oftentimes the biggest obstacles you’ll face come not from the outside, but from within. Successful entrepreneurs and small-business ownersContinue reading “Tips for overcoming entrepreneurial fears and doubts.”

Find Your Purpose, Follow Your Bliss

By April Neill, CEO/Founder April Neill Public Relations “Every man has a purpose, something special that he can do better than anyone else. Your work is to discover this, then give yourself to it. The extent to which you use your skills to add to the world determines your happiness.”—Deepak Chopra I had a conversationContinue reading “Find Your Purpose, Follow Your Bliss”

6 Tips for Branding Yourself as an Expert in your Field

In every buying decision, whether it’s hiring an accountant or finding a good mechanic, we all want an expert. We want to pay someone who has a real solution and we don’t want to waste our money or our time. That said, you want prospects to look to your company for solutions when they areContinue reading “6 Tips for Branding Yourself as an Expert in your Field”

7 Tips for Optimizing your Small Businesses’ Reputation Online

A reputation can take years to build, and in today’s digital age, only seconds to tarnish. As a small business owner, your company’s brand reputation is one of its most important assets and keeping your brand’s profile spotless is important to your success. Try the following tactics to optimize your brand reputation online. You are yourContinue reading “7 Tips for Optimizing your Small Businesses’ Reputation Online”

8 Tips for Rebranding your Small Business

By April Neill, CEO/Founder April Neill Public Relations As a small business owner, your brand image is important and if you’re thinking of reinventing your brand –its identity and personality —it’s important to first ask yourself why you’re doing it.  Do you have specific reasons and goals for giving your brand an overhaul? Rebranding mayContinue reading “8 Tips for Rebranding your Small Business”