Category: Small Business
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Essential Tips for the COVID-preneur
Guest Blog Post by Amy Collett In 2020, there was an average of 84,253 new business applications filed each week in the United States. The rise of COVID-preneurs was almost as difficult to predict as the pandemic itself. And so far, the trend remains unshaken this year. The truth is, there’s no such thing as…
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The Most Important Tech for Your Small Business to Incorporate
Guest Post By Marcus Lansky Technology is rapidly changing how the world does business, and to ignore that as a small business owner can come at a great cost. Yes, some of the tech out there is really expensive and may not prove worth the investment. However, some of it is affordable and can help…
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Feeling Entrepreneurial Doubts? Try These Tips for Pushing Through.
A few years ago, I wrote a post about overcoming entrepreneurial fears and doubts. As a small business owner myself, I understand how important your mind-set is in overcoming challenges, and in the last two years, I’ve had to draw upon my own advice. And I’ve learned a few more lessons along the way. It’s…
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Free PR Resources to Help Build Brand Awareness
April Neill Public Relations is happy to share some awesome FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help build your brand awareness. H.A.R.O. (Help A Reporter Out) – www.HelpAReporter.com Everyone’s an expert at something. Sharing your expertise may land you that big media interview…
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Gain Trust and Attract Business with Education-Based Marketing
There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that…
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Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands
By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent article…
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Showing Appreciation is Good for Business
Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing them…
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Tips for overcoming entrepreneurial fears and doubts.
By April Neill, CEO/Founder April Neill Public Relations As a small-business owner, your success depends on your ability to handle ongoing challenges including finding the right market-fit and acquiring new business, to name a few. But oftentimes the biggest obstacles you’ll face come not from the outside, but from within. Successful entrepreneurs and small-business owners…
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