Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent articleContinue reading “Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands”

Tips for Leveraging Content Marketing for Success

With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant andContinue reading “Tips for Leveraging Content Marketing for Success”

PR Lessons Learned, Takeaways from High-Profile PR Blunders

Garnering publicity for a startup can be a great way of generating buzz about your new business, but it can also be a tricky endeavor. That said, having a well thought-out communications plan can keep your emerging brand on track and can help you navigate the murky waters when you do find yourself in anContinue reading “PR Lessons Learned, Takeaways from High-Profile PR Blunders”

6 Tips for Branding Yourself as an Expert in your Field

In every buying decision, whether it’s hiring an accountant or finding a good mechanic, we all want an expert. We want to pay someone who has a real solution and we don’t want to waste our money or our time. That said, you want prospects to look to your company for solutions when they areContinue reading “6 Tips for Branding Yourself as an Expert in your Field”

Small Business Philanthropy: 4 Ways Your Small Business Can Be Charitable—And What You Will Gain

 Posted By: April Neill, President April Neill Public Relations I’m a big believer in giving back to your community by either donating your time or expertise to charities or organizations that you have an affinity for. As you may already know, volunteering has been shown to have a number of benefits –including boosting your health,Continue reading “Small Business Philanthropy: 4 Ways Your Small Business Can Be Charitable—And What You Will Gain”

7 Tips for Optimizing your Small Businesses’ Reputation Online

A reputation can take years to build, and in today’s digital age, only seconds to tarnish. As a small business owner, your company’s brand reputation is one of its most important assets and keeping your brand’s profile spotless is important to your success. Try the following tactics to optimize your brand reputation online. You are yourContinue reading “7 Tips for Optimizing your Small Businesses’ Reputation Online”

Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice

By April Neill, CEO/Founder April Neill Public Relations As new social media platforms emerge on the web, creating a marketers paradise where businesses and brands strive to stand out and build their brand awareness in the social media realm, it’s more important than ever to find your voice. I’m an avid fan of American IdolContinue reading “Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice”

7 Tips for Selecting a Publicist or PR Firm

By April Neill, CEO/Founder April Neill Public Relations   Publicity can be a powerful tool for small business owners looking to build their brand image and increase their customer base, however, if PR isn’t in your wheelhouse, finding a publicist or PR firm that’s right for you can be a daunting task. As niche expertsContinue reading “7 Tips for Selecting a Publicist or PR Firm”

Brand Story, Brand Power

By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-brandingContinue reading “Brand Story, Brand Power”