Small Business Owners: Here’s How to Maximize Your Website!

Guest Post by Marcus Lansky You pay for your website each month, so you should get the most out of it by looking toward technology to help run your business. Here are a few ways to maximize your website to help your small business be more productive. Money Management There is a huge difference betweenContinue reading “Small Business Owners: Here’s How to Maximize Your Website!”

Response to Lady Gaga, Bradley Cooper Oscar Performance Tells Us How Shallow We Can Be.

Like millions of others, I watched the Oscars last night and was riveted by the performance by Lady Gaga and Bradley Cooper where they performed “Shallow”  together, from their incredibly moving Oscar nominated movie, “A Star is Born”. A moment that practically broke the internet, leading to wild speculations and opinions on the appropriateness ofContinue reading “Response to Lady Gaga, Bradley Cooper Oscar Performance Tells Us How Shallow We Can Be.”

Agile Marketing Explained

Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content. We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly,Continue reading “Agile Marketing Explained”

Spread a little holiday cheer for your brand.

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good Public Relations’ initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause IncreasingContinue reading “Spread a little holiday cheer for your brand.”

Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected. There are a number of reasons your SEO strategy is failing to get you prime realContinue reading “Top Reasons Why your SEO Plan is Failing.”

Relevance Key Ingredient to Great PR.

  As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how toContinue reading “Relevance Key Ingredient to Great PR.”

Social Selling in 2015: A Look Into The Next 12 months [Infographic]

Social Selling in 2015: A Look Into The Next 12 months [Infographic]. Social selling has proven to be both popular and effective. According to a 2014 study by DemandGen, 72% of B2B buyers used social media to research their purchase decision in 2014. High performing companies like Oracle, IBM, SAS and ADP among others areContinue reading “Social Selling in 2015: A Look Into The Next 12 months [Infographic]”

Feel Good PR Tips for the Holiday Season

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause Increasing numbersContinue reading “Feel Good PR Tips for the Holiday Season”