Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results.

Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected.

There are a number of reasons your SEO strategy is failing to get you prime real estate on the first page. Without an understanding of what you’re doing wrong, your content will most likely get lost in the middle of the pack.

Click here for three of the most common—and crippling—mistakes to avoid.

Relevance Key Ingredient to Great PR.

 

As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results.

Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to make great PR by putting relevance first. Click here to read more about why relevance matters in PR.

Still need help? If you need support creating news and press releases that resonate and connect with your audience, we can help! April Neill PR has 20+ years’ experience helping businesses tell their stories, crafting messages that matter and producing PR that connects and delivers results.

 

Feeling Entrepreneurial Doubts? Try These Tips for Pushing Through.

BusinessWomanFrustrated

A few years ago, I wrote a post about overcoming entrepreneurial fears and doubts. As a small business owner myself, I understand how important your mind-set is in overcoming challenges, and in the last two years, I’ve had to draw upon my own advice. And I’ve learned a few more lessons along the way.

It’s a given that your success depends on your ability to handle ongoing challenges, however, often times the biggest obstacles you’ll face come not from the outside, but from within.

“Successful entrepreneurs and small-business owners alike routinely note that overcoming self-doubt, fear and procrastination are three of the greatest challenges they face.”

They have very real effects on your business, including crushing your drive and compromising your ability to play it big, or even at all, for that matter.

Here are some tips to help you push through:

Feel the fear, act anyway. Almost all business owners experience fear. Fear of making mistakes, fear of rejection, fear of failure – the list goes on. What separates those who are successful from those who allow fear to hold them back is willingness to feel the fear and to act in spite of it. The best way to get over fear is to face it head-on – it’s never as bad as you think.

Failed again? Forgive yourself and fail forward. We’ve all been there; it’s not uncommon to screw up a project or to fail repeatedly until you find your way in business, however, you have to be able to let it go and move on to what does works Being able to forgive yourself and failing forward is crucial to your success. I’ve personally experienced the awful feeling of realizing that I’ve taken a misstep with a project that I’m working on; it’s painful and can be immobilizing. When that happens, I quickly focus on what is working and shift back into that direction. Which leads me to the next tip…

• Move into your momentum. One of the best ways to overcome fear of failure is to remember past successes. If you’re fixated on failing, put that energy into revisiting past successes and accomplishments. How did it feel? If you can tap into your past successes and relive how you felt in that moment, you’ll feel more confident facing new challenges. This will also help you to get past failures.

• Break through your comfort zones. Most people tend to avoid uncomfortable situations. If you want to succeed, learn to be comfortable even when you’re outside your comfort zone. It can be scary, but it won’t kill you. Really, it won’t

• Find what motivates you. It’s important to remember your “why.” Passion trumps fear and when you focus on your dreams (and not your fears), you’ll shift your momentum and eliminate procrastination.

• You’ve just got to BELIEVE. Having self-confidence and belief in yourself and your business is hands down the most important aspect of achieving success. Boost your self-confidence and belief by having a solid foundation and staying current on best practices in your industry.

• Focus on relationships you have. Fear shrinks your perspective. Participating in small business groups or meet-ups gives you access to ideas and experiences beyond your own and can help you focus on the big picture. Also, surrounding yourself with like-minded business professionals will remind you that you’re not alone, which in itself can go a long way toward conquering your fears.

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO of April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. April is also a guest contributor to NBC Chicago’s Inc. Well Blog where a version of these tips first appeared.

Gain Trust and Attract Business with Education-Based Marketing

Marketing signThere is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that you can be trusted.

It’s a given that consumers like to do business with people and brands they trust. That said, even if you have the lowest prices, if you’re not perceived to be trustworthy, it might be difficult to attract customers. This is the basis for Education-Based Marketing.

A powerful marketing strategy that establishes trust and credibility using strategic educational messaging, Education-Based Marketing is the direct opposite of traditional marketing, which leverages selling-based messaging.

People are tired of being bombarded with sales pitches. Alarm bells go off the moment you launch into your spiel. In comparison, consumers are more likely to listen when you offer value by sharing expert information and helpful tips and facts that not only help them live better but also help them make better buying decisions. And even if they are not ready to buy, you’re planting seeds and gaining consumer trust that will likely pay off when they are ready to purchase your product or service.

Stay tuned for our next post that will delve deeper into how to craft your educational message.

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.

April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.

7 Tips for Optimizing your Small Businesses’ Reputation Online

Building perfect reputation

A reputation can take years to build, and in today’s digital age, only seconds to tarnish. As a small business owner, your company’s brand reputation is one of its most important assets and keeping your brand’s profile spotless is important to your success. Try the following tactics to optimize your brand reputation online.

  1. You are your Brand. Online reputation management for small business owners involves maintaining a good name with your personal profile as well as your business profile so it’s important to note that you are your brand. As a business owner, your personal digital profile is more than likely linked to your business so it’s important to remember to think before you post. What are you saying about yourself that may reflect on your business image? Also be mindful of what your friends post on your social sites as well. You’ll want to monitor comments to make sure they don’t put you, or your business, in a bad light. If they do, hit delete. Your friends will understand.
  2. Monitor your search results at least once a week. Google your business at least once a week and keep an eye out for any negative content that needs addressed. And be sure to search past the first page on Google. It’s also a good idea to track what you find including the URL, the page title, your relationship to the page, (is it a social site that you have ownership or control/influence over?) and whether the comment is positive, negative or somewhere in between. You may want to keep a spreadsheet if there are numerous results and chart what action, if any, is needed.
  3. Be Authentic. It’s important to always be authentic in your responses to negativity online. If you made a mistake, be upfront about it and don’t try to “spin” the situation. Acknowledge what happened, apologize when/if appropriate, and outline your plan to make amends. Sincerity and humility speak volumes online and you will more than likely defuse the situation quickly by being upfront about it.
  4. Know when to Stand Up or Stand Down. It’s always okay to delete a comment that is abusive or one that uses offensive language and it’s important to know when to stand up to an online bully or when to stand down. If you have an unhappy customer who posts a negative comment online, your best bet is to immediately contact the person who wrote the comment and ask them if there is anything you can do to address their concerns and to give them a more positive customer experience. If that fails, if possible, leave a comment to explain what you’re doing to rectify the situation or your side of the story if there is nothing you can do to turn the situation around.
  5. Write to Boost Your Google Ranking. Writing a company blog helps connect your brand with your audience and can go a long way in boosting your page ranking on google. Using a blog can also be a great way to position yourself as a leader in your industry and to sway public opinion about your brand and create a positive fan base. That said, if a negative comment pops up on a search engine, you’ll have a better chance of dominating your ranking with positive content about your company.
  6. Diversify your Web Presence. In addition to writing a company blog, it’s important to establish a presence on social media sites. If you only have time for one, LinkedIn may be your best bet. Profiles on LinkedIn tend to rank higher on search engines and many business people search on LinkedIn for professional services. Once you establish your presence, be active. Providing new content on a regular basis and becoming interactive with your clients and prospective clients will boost your rankings and generate overall goodwill for your company.
  7. Boost Your Online Presence with PR. Sending out search-optimized press releases on a regular basis, on topics that interest your audience, can be very useful in boosting your online presence. Pay close attention to relevant keywords and phrases and infuse them into your press releases for the best results.

April Neill Public Relations is passionate about working with small businesses to increase their brand awareness and help them find their voice. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call (312) 772-3832 for more information. Visit us online at AprilNeillPR.com. Follow ANPR on Facebook at Facebook.com/AprilNeillPR.