Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results.

Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected.

There are a number of reasons your SEO strategy is failing to get you prime real estate on the first page. Without an understanding of what you’re doing wrong, your content will most likely get lost in the middle of the pack.

Click here for three of the most common—and crippling—mistakes to avoid.

Relevance Key Ingredient to Great PR.



As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results.

Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to make great PR by putting relevance first. Click here to read more about why relevance matters in PR.

Still need help? If you need support creating news and press releases that resonate and connect with your audience, we can help! April Neill PR has 20+ years’ experience helping businesses tell their stories, crafting messages that matter and producing PR that connects and delivers results.


MyoBuddy Products brings good vibrations to celebrities during Hollywood Gifting Party.

April Neill Public Relations recently had the honor of joining MyoBuddy Products in Hollywood as they showcased their new personal massage device, the MyoBuddy PRO Massager to Hollywood celebrities.

Celebrities fell in love with the MyoBuddy PRO and had this to say:

“Love it!” – American Idol finalist, Elliot Yamin

“Instant Relaxation” – Actor and Director, Ward Roberts

“It feels like the inner courts of HEAVEN!!” – Actor Mandell Frazier

MyoBuddy Products gave gift certificates for the all-new MyoBuddy PRO to over 90 celebrities in attendance. Those at home can join in the glitz and glamour by visiting MyoBuddy online and taking advantage of their Hollywood Swag sale for $100 off pre-orders of the MyoBuddy PRO. Use coupon code “Hollywood”. Discount applied at checkout. FREE Shipping included.

Source: MyoBuddy Products brings good vibrations to celebrities during Hollywood Gifting Party.

Top Leadership Lessons Rev. Robert Schuller Taught Us


“If you listen to your fears, you will die never knowing what a great person you might have been.” ~ Rev. Robert H. Schuller

ToughTimesImageWhen I started my first business over 20 years ago, I had a dear friend and mentor, Raymond “Mike” Johnston who introduced me to the inspirational teachings of the late, great Reverend Robert H. Schuller.

A California clergyman, motivational speaker and author who first started his ministry by preaching at a drive-in movie theater and later transforming it into a mega-church, Rev. Schuller was widely known for his “Hour of Power” ministry and for his no-nonsense “possibility thinking” teachings weaved throughout his best-selling self-help books including my favorite, “Tough Times Never Last, But Tough People Do.”

In his books, Rev. Schuller encouraged self-belief and self-reliance and while April 2nd, 2015 marked his death at the age of 88, his ministry lives on through his teachings.

Below are the top four leadership lessons Robert H. Schuller taught us.

Top Leadership Lesson No. 1 – It’s all About Self-Reliance.
“If it’s going to be, it’s up to me.” ~ Rev. Robert H. Schuller

Simple to understand but sometimes difficult to accept, the bottom line is we’re all responsible for our own success. If we wait for others to make things happen, we may be waiting a good long while before we achieve the results that we’re looking for. Schuller’s personal journey speaks volumes to the truth of these words. From his humble beginnings preaching at a drive-in movie theater to his rise as founder/CEO of the Crystal Cathedral mega-church, Schuller’s accomplishments are a testimony to his teachings.

Top Leadership Lesson No. 2 – Self-Confidence, Self-Belief and Perseverance are Key.
“Tough times never last, but tough people do.” ~ Rev. Robert H. Schuller

As entrepreneurs, we all face self-doubt and fear of failure. What Rev. Schuller taught us is that we need to look within ourselves for strength. It’s true that tough times never last. The key is to believe in yourself; believe in your purpose, and tough it out, so to speak. Schuller himself faced many obstacles and trials, however, he believed in himself and his purpose and he stayed the course to the end.

I’ve personally drawn upon Schuller’s words throughout my career and they have helped me immensely in achieving my goals and staying strong even when I’ve faltered. (Which has happened more often than I’d have liked, for sure!)

Top Leadership Lesson No. 3Dare to Dream.
“If you can dream it, you can do it! ~ Rev. Robert H. Schuller

In his ministry, Rev. Schuller focused on what he believed are the positive aspects of the Christian faith and encouraged Christians and non-Christians alike to achieve great things through God and to believe in their dreams.

Top Leadership Lesson No. 4 – Tolerance is Essential.

Rev. Schuller was known for welcoming all to the church and he taught us a valuable lesson about the importance of tolerance.

While we all lost a great man of God last week, his legacy of hope lives on.

Social Selling in 2015: A Look Into The Next 12 months [Infographic]

Social Selling in 2015: A Look Into The Next 12 months [Infographic].

Business projectSocial selling has proven to be both popular and effective. According to a 2014 study by DemandGen, 72% of B2B buyers used social media to research their purchase decision in 2014. High performing companies like Oracle, IBM, SAS and ADP among others are already reaping the financial and brand benefits of empowering their sales teams with training in social selling and access to the best tools available.

So what does 2015 hold for this quickly evolving space? From consumer trends to effective social platforms and content types, 2015 will be a big year for social selling. Take a look below!


– Source:

Feeling Entrepreneurial Doubts? Try These Tips for Pushing Through.


A few years ago, I wrote a post about overcoming entrepreneurial fears and doubts. As a small business owner myself, I understand how important your mind-set is in overcoming challenges, and in the last two years, I’ve had to draw upon my own advice. And I’ve learned a few more lessons along the way.

It’s a given that your success depends on your ability to handle ongoing challenges, however, often times the biggest obstacles you’ll face come not from the outside, but from within.

“Successful entrepreneurs and small-business owners alike routinely note that overcoming self-doubt, fear and procrastination are three of the greatest challenges they face.”

They have very real effects on your business, including crushing your drive and compromising your ability to play it big, or even at all, for that matter.

Here are some tips to help you push through:

Feel the fear, act anyway. Almost all business owners experience fear. Fear of making mistakes, fear of rejection, fear of failure – the list goes on. What separates those who are successful from those who allow fear to hold them back is willingness to feel the fear and to act in spite of it. The best way to get over fear is to face it head-on – it’s never as bad as you think.

Failed again? Forgive yourself and fail forward. We’ve all been there; it’s not uncommon to screw up a project or to fail repeatedly until you find your way in business, however, you have to be able to let it go and move on to what does works Being able to forgive yourself and failing forward is crucial to your success. I’ve personally experienced the awful feeling of realizing that I’ve taken a misstep with a project that I’m working on; it’s painful and can be immobilizing. When that happens, I quickly focus on what is working and shift back into that direction. Which leads me to the next tip…

• Move into your momentum. One of the best ways to overcome fear of failure is to remember past successes. If you’re fixated on failing, put that energy into revisiting past successes and accomplishments. How did it feel? If you can tap into your past successes and relive how you felt in that moment, you’ll feel more confident facing new challenges. This will also help you to get past failures.

• Break through your comfort zones. Most people tend to avoid uncomfortable situations. If you want to succeed, learn to be comfortable even when you’re outside your comfort zone. It can be scary, but it won’t kill you. Really, it won’t

• Find what motivates you. It’s important to remember your “why.” Passion trumps fear and when you focus on your dreams (and not your fears), you’ll shift your momentum and eliminate procrastination.

• You’ve just got to BELIEVE. Having self-confidence and belief in yourself and your business is hands down the most important aspect of achieving success. Boost your self-confidence and belief by having a solid foundation and staying current on best practices in your industry.

• Focus on relationships you have. Fear shrinks your perspective. Participating in small business groups or meet-ups gives you access to ideas and experiences beyond your own and can help you focus on the big picture. Also, surrounding yourself with like-minded business professionals will remind you that you’re not alone, which in itself can go a long way toward conquering your fears.

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO of April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. April is also a guest contributor to NBC Chicago’s Inc. Well Blog where a version of these tips first appeared.

Feel Good PR Tips for the Holiday Season

BoostPRHolidayImageThis holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives.

Below are some quick tips for boosting your PR during the holidays.

Campaign for a Cause

Increasing numbers of brands are mixing social good into their marketing and PR programs. Not only is it smart; it can reap big rewards as well!

Studies show that consumers are more prone to make purchases and seek out services from businesses and brands that give back and do good for the world. As a matter of fact, in a recent survey, 87 percent of consumers said they would switch brands based on a connection with a good cause.

As with any marketing initiative, holiday PR requires a clear, compelling message. It’s also important to target the proper audience with a relatable, easy to follow offer and mission. Potential customers need to know specifically what or who their purchase will benefit. So host a toy drive or a coat drive to benefit a local charity and attach it to an offer for your business! Not only will you boost your sales, garner media attention (don’t forget to send a press release to your local media announcing your campaign and one after reporting on results) but you’ll also be perceived as a company that cares.

You can also support a charity during the holidays with a campaign that doesn’t attach a specific offer to it. One of our favorite promotions of all time is Macy’s ‘Believe” Campaign that invites kids to mail letters to santa to benefit the Make-A-Wish foundation. What makes it awesome? While there is no purchase necessary, it drives traffic to their stores and keeps them top-of-mind with their customers. They also always get a lot of press during the holidays as well, which is important for any business trying to stand out in a crowded marketplace. This year, the department store is making their campaign even more interactive, giving their customers an experience outside of the store with a mobile app that takes pictures of Macy’s holiday characters to further promote their campaign. How cool is that!

Share Holiday Tips

Another great way to give back is by providing helpful holiday tips that help your potential customers solve problems they are facing during the holiday season. Get creative! You can write a blog post, send a tips-related press release, pitch and/or contributed article to your local media outlets, post an article on your LinkedIn page, or post on hyper local news sites. You can even host a free workshop! Not only will you establish your industry expertise, but you’ll be providing a valuable service to the community while potentially driving traffic to your business, website, or blog.

Whether you host a holiday outreach effort or craft seasonal tips to share, don’t miss out on a great opportunity to build your brand awareness while also celebrating the season of giving.

Chances are, you’ll boost your sales while also generating positivity and goodwill in the world.

Cheers and Happy Holidays!