Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected. There are a number of reasons your SEO strategy is failing to get you prime realContinue reading “Top Reasons Why your SEO Plan is Failing.”

Feel Good PR Tips for the Holiday Season

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause Increasing numbersContinue reading “Feel Good PR Tips for the Holiday Season”

Simple tips for improving your online newsroom.

With the growth of brand journalism and social media, there has never been a better time to build awareness and attract and build interest in your business and your work amongst journalists. A great way to do that is with the online newsroom that can act as a media hub for all your stories, videos, images,Continue reading “Simple tips for improving your online newsroom.”

10 Online Personal Branding Mistakes You’re Making on Twitter

Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy! Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses andContinue reading “10 Online Personal Branding Mistakes You’re Making on Twitter”

Quick and Simple Social Media Image Size Cheat-Sheet

The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts. The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 xContinue reading “Quick and Simple Social Media Image Size Cheat-Sheet”

Crafting and Delivering Education-Based Marketing Messages

By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content thatContinue reading “Crafting and Delivering Education-Based Marketing Messages”

Tips for Leveraging Content Marketing for Success

With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant andContinue reading “Tips for Leveraging Content Marketing for Success”

Small Business Tips for Building a Powerful Brand Identity

By April Neill, CEO/Founder April Neill Public Relations As a lifelong entrepreneur and business owner myself, I can confidently say that starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustainContinue reading “Small Business Tips for Building a Powerful Brand Identity”

6 Tips for Branding Yourself as an Expert in your Field

In every buying decision, whether it’s hiring an accountant or finding a good mechanic, we all want an expert. We want to pay someone who has a real solution and we don’t want to waste our money or our time. That said, you want prospects to look to your company for solutions when they areContinue reading “6 Tips for Branding Yourself as an Expert in your Field”