Four Important Content Trends to Watch in 2018.

Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.

“Efficient production processes don’t just happen. They’re developed and refined and overseen by project managers. That’s why content marketing teams composed of creators, editors, and — you guessed it — project managers are so valuable.” – PR Daily

 

Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.

Here are four important content trends that reveal the power of content marketing teams is on the upswing:

1. Top-performing content marketers value (and prioritize) creativity in their content production process.
A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain. Thankfully, according to Content Marketing Institute, 74 percent of marketers (and 88 percent of high performers) say their organizations value that creativity.

Click here to read full article.
Source: PR Daily


Need help with your Content Marketing? We can help!

We agree that creativity is king when it comes to content! At April Neill Public Relations, we pride ourselves on out-of-the-box strategies and copy writing that is compelling, persuasive, and resonates with target audiences.

Do you need help with Content Marketing, including Copy Writing, Brand Journalism, Content Strategy, Web Copy, Branding, Blogging and/or Press Outreach? We can help!

Contact us today to arrange a complimentary 30-minute phone consultation at aprilneill@gmail.com to discuss your project and how we can help you achieve your goals. We love writing and love helping brands tell their stories! Whether you need help working with your internal team or you need a project manager to run point on your communications strategy, we have years of experience in both traditional and digital public relations, including securing over 100,000 million media impressions, developing dozens of successful marketing campaigns, writing for business blogs, and specialize in small business, wellness, faith-based businesses, and non-profits.

DIY PR: Six Frequent Mistakes Entrepreneurs Make

If you’re looking to avoid common pitfalls of DIY PR, we’ve got you covered! Click here for six frequent mistakes entrepreneurs and others make when doing their own PR that you’ll want to avoid if you try to do it yourself.

Are you thinking of tackling your own PR? Believe it or not, you can actually do it yourself. (Although there are many good reasons for hiring a seasoned PR pro!)

If you’re looking to avoid common pitfalls of DIY PR, we’ve got you covered! Click here for six frequent mistakes entrepreneurs and others make when doing their own PR that you’ll want to avoid if you try to do it yourself.

That said, there’s also many reasons for hiring a seasoned PR professional. Like most things you may be able to pay for, legal advice or air travel for example, it’s usually best to pay a pro. If you do need help with a press release or pitch, content writing and strategy, email marketing or campaign, give us a call at (815) 651-0656 for a complimentary, no-obligation consultation. We’re here to help!

15 Grammar Goofs that Make You Look Silly

Posted by April Neill, CEO/Founder April Neill Public Relations

With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy!

We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable).

Grammar Goofs
Grammar Goofs from copyblogger

On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly.

So, we’ve assembled the 15 most egregious grammar goofs into one helpful infographic. With this handy reference, you’ll never look silly again.

Via Brian Clark, copyblogger.

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.

April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.