Social Selling in 2015: A Look Into The Next 12 months [Infographic]

Social Selling in 2015: A Look Into The Next 12 months [Infographic]. Social selling has proven to be both popular and effective. According to a 2014 study by DemandGen, 72% of B2B buyers used social media to research their purchase decision in 2014. High performing companies like Oracle, IBM, SAS and ADP among others areContinue reading “Social Selling in 2015: A Look Into The Next 12 months [Infographic]”

10 Online Personal Branding Mistakes You’re Making on Twitter

Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy! Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses andContinue reading “10 Online Personal Branding Mistakes You’re Making on Twitter”

Quick and Simple Social Media Image Size Cheat-Sheet

The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts. The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 xContinue reading “Quick and Simple Social Media Image Size Cheat-Sheet”

Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent articleContinue reading “Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands”

Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice

By April Neill, CEO/Founder April Neill Public Relations As new social media platforms emerge on the web, creating a marketers paradise where businesses and brands strive to stand out and build their brand awareness in the social media realm, it’s more important than ever to find your voice. I’m an avid fan of American IdolContinue reading “Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice”

Brand Story, Brand Power

By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-brandingContinue reading “Brand Story, Brand Power”