Category: Social Media

• Headline Formulas for Boosting Social Shares

  Want to know something scary? (And ironic, if you are reading this!) No one is reading your blog posts, but they are reading your headline. Check out headline formulas for boosting views and social shares.

  April Neill

  March 26, 2018

  Blogging, Social Media

  Blogging, Headlines, Marketing, Social Sharing

• Social Selling in 2015: A Look Into The Next 12 months [Infographic]

  Social Selling in 2015: A Look Into The Next 12 months [Infographic]. Social selling has proven to be both popular and effective. According to a 2014 study by DemandGen, 72% of B2B buyers used social media to research their purchase decision in 2014. High performing companies like Oracle, IBM, SAS and ADP among others are…

  April Neill

  February 19, 2015

  Public Relations, Social Media

  Infographics, Social Selling

• Google +: The missing link?

  Originally posted on There's No Crying in PR: The Google+ launch has the social media community in a frenzy! An enormous demand prompted the lucky invitees of the new social media program to open the flood gates on invites, which was eventually suspended by Google. Everyone wants in (including me) and here is why:…

  April Neill

  November 19, 2014

  Social Media

• 10 Online Personal Branding Mistakes You’re Making on Twitter

  

  Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy! Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses and…

  April Neill

  August 11, 2014

  Branding, Communications, Social Media

  Personal Branding, Social Media, Twitter Mistakes

• Quick and Simple Social Media Image Size Cheat-Sheet

  The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts. The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 x…

  April Neill

  July 13, 2014

  Branding, Social Media

  Branding, Image Size, Social Media

• Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

  

  By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent article…

  April Neill

  March 27, 2014

  Communications, Marketing, Public Relations, Small Business, Social Media

  Facebook, Facebook Algorithm, Facebook Newsfeed Changes

• Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice

  By April Neill, CEO/Founder April Neill Public Relations As new social media platforms emerge on the web, creating a marketers paradise where businesses and brands strive to stand out and build their brand awareness in the social media realm, it’s more important than ever to find your voice. I’m an avid fan of American Idol…

  April Neill

  March 10, 2013

  Branding, Communications, Marketing, Reputation Management, Social Media

  Brand Messaging, Brand Voice, Social Media Policy

• Brand Story, Brand Power

  

  By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-branding…

  April Neill

  February 23, 2013

  Branding, Communications, Effective Pitching, Marketing, Public Relations, Reputation Management, Small Business, Social Media

  Brand Communications, Branding, Public Relations, Publicists, Publicity, Social Media, Storytelling