Social Selling in 2015: A Look Into The Next 12 months [Infographic]

Social Selling in 2015: A Look Into The Next 12 months [Infographic].

Business projectSocial selling has proven to be both popular and effective. According to a 2014 study by DemandGen, 72% of B2B buyers used social media to research their purchase decision in 2014. High performing companies like Oracle, IBM, SAS and ADP among others are already reaping the financial and brand benefits of empowering their sales teams with training in social selling and access to the best tools available.

So what does 2015 hold for this quickly evolving space? From consumer trends to effective social platforms and content types, 2015 will be a big year for social selling. Take a look below!

SocialSellingInfographic

– Source: http://www.salesforlife.com/social-selling/social-selling-in-2015-a-look-into-the-ext-12-months/#sthash.tNjeItUN.DVSEV2kO.dpuf

Google +: The missing link?

There's No Crying in PR

The Google+ launch has the social media community in a frenzy! An enormous demand prompted the lucky invitees of the new social media program to open the flood gates on invites, which was eventually suspended by Google. Everyone wants in (including me) and here is why:

Is Google+ the Missing Link in social media?

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10 Online Personal Branding Mistakes You’re Making on Twitter

Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy!

Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses and non-profits. April Neilll PR offers FREE 30 minute phone or in-person consultations. For more information, call 815.651.0656 or visit AprilNeillPR.com.

[Infographic created by LinkingR]. Source: BIT REBELS

Personal Branding Mistakes
BIT REBELS shares this great little INFOGRAPHIC for online personal branding mistakes.

Quick and Simple Social Media Image Size Cheat-Sheet

The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts.

The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 x 315), to your Pinterest profile pic (600 x 600), to your YouTube channel art (2560 x 1224), just about every major player is listed.

Be sure to save the graphic in your archives. It will no doubt come in handy the next time you’re revamping one of your social networks! Courtesy of April Neill Public Relations.

Social Media Image Size Cheat Sheet
Social Media Image Size Cheat Sheet

(via Constant Contact via Reddit)

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.

April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.

Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

FacebookAlgorithmImageBy April Neill, CEO/Founder April Neill Public Relations

For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer.

In a recent article titled, The Great Facebook Swindle And What To Do About It published on Social Media Explorer, Jason Falls explains how the rules have changed and it doesn’t bode well for brands. First of all, with the changes, even though your audience “Likes” your page, there is a strong likelihood that Facebook won’t let most of them see your posts organically in their news stream. They can still visit your page to see it, however, unless you pay to promote it, many of your followers won’t see it. As a matter of fact, with the changes, Facebook is ratcheting down organic exposure of brand page content to 1-2% at best. This is not good!

Here are the highlights on how brands can still win.

  1. Direct people to your Facebook URL It’s no longer enough for to tell our audience to “Like” us on Facebook. Now we have to ensure they know that we offer great content there but Facebook won’t let them see it unless they go to the Facebook page just like they would come to our website and they are going to have to type in our brand name or URL to see our content. For traditional communications, stop using the “Like us on Facebook” call to action and start using the “Visit us on Facebook at facebook.com/yournamehere” one.
  2. “Share” is now the new “Like” When a user does find your content, intentionally or not, and uses the Facebook “Share” button, it places that content on their timeline as if posted by them. They are recommending that content to their friends and followers. This circumvents Facebook’s brand classification as it sees the post as being from the individual. It is content they are organically recommending. So every single call-to-action must be “Share with your friends.” By building a loyal group of advocates, readers, fans or customers who will go the extra mile to type in your URL or bookmark your Facebook page, plus who will Share rather than like, perhaps even writing a little lead in to tell their friends why they should go see this content, you can still organically reach a lot of people. The challenge is that your content has got to be dynamite and your audience has got to love you beyond their love of most other brands.
  3. Pay to play I know … this isn’t organic. But now you know that in order to achieve organic success you need a highly engaged audience willing to share. When you have content that will attract that kind of user or you can target to find that kind of user, take advantage of the fact you can offer up a little bit of money to get it in front of more of the kinds of people you want to collect. It’s a numbers game, in a way. For every 20 users, you’ll probably have one that really digs you enough to type in the ULR and/or “Share” your content. (Your traction here may vary from 1:20, but that’s a good starting point.) The more users you have the more advocates you’ll have to choose from.

So there you have it. It might also be a great time to spend more time promoting your brand on other social media platforms. Twitter is starting to look better and better! What do you think? Will you put in the extra effort and energy to reach your followers on Facebook or will you leverage other vehicles to get your message out?

April Neill, CEO/Founder April Neill Public Relations
April Neill, CEO of April Neill Public Relations

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.

April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.

 

Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice

By April Neill, CEO/Founder April Neill Public Relations

As new social media platforms emerge on the web, creating a marketers paradise where businesses and brands strive to stand out and build their brand awareness in the social media realm, it’s more important than ever to find your voice.

iStock_000018900121_Small-1

I’m an avid fan of American Idol and this season I’m rooting for Lazaro Arbos, a contestant who struggles to communicate while speaking. Often stuttering during interviews, Lazaro is able to overcome his speech impediment while he sings. His recent rendition of “Bridge Over Troubled Water” was spellbinding and in song, he finds his voice and a deep connection with the audience (as evidenced by his top ten ranking). Yay, go Lazaro!

Like Idol’s Lazaro, many businesses struggle to communicate their brand messages to their target audiences. Often stumbling over their words, especially in the social media realm where it can be tricky figuring out how to speak to your audience and how to find the right voice for your business, their messages tend to be mixed and confusing. Here are five top tips for finding your brand voice.

1. Know Yourself. If you’re a brand looking to promote your business or service on social media channels, it’s important to first consider who you are as a brand. Knowing who you are (what is at the heart of your brand and what your purpose and promise is) will greatly help you in developing your brand voice.

2. Know Your Audience. Be clear on who you are trying to connect with. If you’re looking to connect with diverse audiences, be sure to pair each social media platform with the audience that it best suits and plan your social media mix based on reaching the largest segments and optimizing your messages for each platform’s audience.

3. Establish Vibe, Tone. Your brand’s voice should be a clear representation of its personality and character and its vibe and tone should reflect that personality. Is your brand serious or quirky? Is your vibe professional or friendly and casual? Consistency is key and while it’s perfectly okay to establish a more serious tone with your brand messaging, coming across as human and approachable is essential. The language you use in your messaging sets the tone for your brand voice, so take the time to create a list of words, phrases, and adjectives that reflect your brand’s core and share this list with your social media manager or team. This tone may change across platforms (your tone on LinkedIn will more than likely differ from your Twitter tone), so you will need to evaluate each platform you engage on and set the tone for each.

4. Social Media Policy. A well thought-out and transparent social media policy that outlines your strategy, language and tone, and that specifies who is responsible for managing your posts will provide your business the structure to be consistent and effective with its messaging. If possible, appoint one person to be responsible for managing your social media posts, content creation, and curation. If you’re a large organization with multiple divisions engaging on your behalf, it’s even more important to establish your brand’s social media policy to outline who will be responding for what and your policies for responding to negative comments, customer service issues, and general questions. It’s important to note that it’s absolutely okay to delete a comment or block anyone leaving harassing messages or using foul language on your social sites and having a policy in place to address these issues will be a great guide for your team in dealing with them as they arise.

5. Credibility. By far, the most important concept to consider in finding your voice is building trust and credibility with your audience. Be authentic, honest and transparent; respond in real time to comments and post regularly with quality content that your audience will find interesting, entertaining, and helpful. Do this and it will go a long way in boosting your credibility. Remember, keeping your audience engaged is key so pay attention to what your audience is talking about, what they are interested in, and which posts get the most engagement.

April Neill Public Relations is passionate about working with small businesses to increase their brand awareness and help them find their voice. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call (815) 651-0656 for more information. Visit us online at AprilNeillPR.com.

Brand Story, Brand Power

iStock_000012811129_SmallBy April Neill, CEO/Founder April Neill Public Relations

Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders.

Whether you are launching a new brand or re-branding your existing business, it’s important to consider what’s at the heart of your brand and what your brand stands for. You really need to know yourself before you start sharing your brand’s story with the world.

In today’s technologically advanced world with the explosion of social media, it’s more important than ever to have a clear vision for your brand, authentic brand communications, and an integrated brand communications strategy.

Let me introduce myself. I’m April Neill, president of April Neill Public Relations (ANPR), a full-service marketing and public relations consulting firm specializing in meeting the needs of small businesses in the corporate, healthcare, and not-for-profit sectors. ANPR takes a strategic, holistic approach to developing brand-centered, results-driven communications and has worked with hundreds of businesses in promoting and publicizing their brand.

ANPR believes that publicity alone isn’t enough for small businesses to gain market share and drive sales. ANPR works hard to make sure that all components are covered and integrates a combination of branding, PR, social media and other marketing components to create successful PR and Marketing campaigns to tell your Brand’s story effectively and strategically.

Our goal for our Blog is to offer a platform for our readers to gain insights into the latest trends and best practices for Branding, Marketing, PR, Reputation Management and Social Media and to start a conversation about what’s working out in the real world.

Do you have a question for our communications experts? A real-life marketing success story to share? We want to hear from you! Join the conversation and tell us about it!

What’s your Brand’s Story and how are you telling it?

April Neill, CEO/Founder April Neill Public Relations
April Neill, CEO of April Neill Public Relations

April Neill is the President & Founder of April Neill Public Relations, a subsidiary of April Neill & Associates, Inc. located in Plainfield, Illinois. April can be reached at (815) 651-0656 or via email at AprilNeill@gmail.com. Visit ANPR online at AprilNeillPR.com.