Relevance Key Ingredient to Great PR.

  As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how toContinue reading “Relevance Key Ingredient to Great PR.”

15 Tips for Garnering Media Coverage for Your Business

Getting featured in the news is a great way to boost credibility, traffic, and sales and also a great way to build trust. Family Features recently shared their 15 top tips to help you create content that is desirable to editors: Plan ahead. Some of our best placements have 60 – 90 day deadlines. The earlyContinue reading “15 Tips for Garnering Media Coverage for Your Business”