How to Bring Good Energy to Your Brand.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

I recently spent some time doing some spring cleaning, de-cluttering really, and in the process, took a deep dive into the art of feng shui. While it’s widely known you can use feng shui to create a better quality of life, improve your health, attract more harmony and happiness to your relationships, even help build a more satisfying career, did you know that feng shui can also help you build a better brand, better marketing, and better communications for your business?

With all these potential improvements, is it time to Feng Shui your brand?


“Feng shui is an ancient art and science developed over 3,000 years ago in China. In literal translation feng means “wind” and shui means water. In Chinese culture, wind and water are associated with good health, thus good feng shui came to mean good fortune.”

What I took from the experience of de-cluttering, a basic premise of the philosophy of feng shui is the importance of balance and harmony in your life; also the importance keeping things in your life that bring you joy and possessions that bring value. Along the same lines, I started thinking about the art of branding and how important it is that all your brand elements, platforms, tactics, messaging, etc. bring harmony, balance, and value to your business. Is your tagline in line with the key benefit of your business? Are your logo colors setting the right tone and evoking the right emotions? Do your logo shapes and symbols tell your story? Does your website provide an enjoyable online experience? Does your email marketing bring value to your prospects and customers? Does it bring value to your business in terms of results? Are you crafting the right message to the right audience and sending them to the right landing page? (That’s where the harmony comes in to play!) If you’re not sure, perhaps it’s time for a little digital marketing and branding feng shui.

Importance of Keeping Your Brand Clear and Simple. If by keeping your life simple, free of clutter, serenity will follow, does they same hold true of your brand? If you keep your brand clear and simple will success follow? Ultimately, there’s a lot more that goes into success than creating an awesome brand image, however, in my experience, your brand image represents and communicates the essence of who you are as a brand so if it is indeed clear and simple, brings value to your brand, and communicates the “joy” or key benefit of your service or product, then it goes to follow that applying feng shui principles to your brand can go a long way in helping to set you up for success.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

Stay tuned for our Feng Shui for Business series as we explore how it can be utilized and leveraged for all aspects of your brand and small business. Do you have a question about bringing balance, harmony, and value to your communications strategy and branding? We’d love to hear from you! Leave us a comment and we will try to answer your question in an upcoming post.

Author: April Neill

Content Marketer, Copy Writer, and PR professional with 20+ years’ experience developing and executing all aspects of traditional and digital PR campaigns to increase brand recognition and media exposure and supporting strategic marketing initiatives. Founder/Principal Consultant of Plainfield, Illinois based Public Relations Consulting firm April Neill Public Relations and AgapeDigital Communications. As the CEO and Founder of April Neill Public Relations & AgapeDigital, I'm passionate about helping small businesses, non-profits, and faith-based businesses realize their full potential and about helping them tell their brand story! Our services include press releases, effective pitching, copy writing, content marketing & strategy, brand journalism, SEO PR, blogging, email marketing and online brand building.

2 thoughts on “How to Bring Good Energy to Your Brand.”

  1. This is such a great concept! I will be adding Feng Shui to any future PR campaign that I work on. It’s really interesting how we are constantly having to remind ourselves as communicators to declutter and focus on clarity and simplicity. I think I know all too well how we can get wrapped up trying to explain or communicate our ideas or goals when clarity makes for the best messaging.

    1. Thanks for your comment! I agree, It’s easy to lose focus on messaging, getting the right message to the right audience without adding on to it and diluting your message. There may be too many components you may want to add to the story; but just because you can, doesn’t mean you should. I’m a lifelong student myself, always learning, and always working towards applying best practices to projects. I’ve found simplicity in writing – clear and concise – works best!

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