As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results.
Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to make great PR by putting relevance first. Click here to read more about why relevance matters in PR.
Still need help? If you need support creating news and press releases that resonate and connect with your audience, we can help! April Neill PR has 20+ years’ experience helping businesses tell their stories, crafting messages that matter and producing PR that connects and delivers results.
PR ByIntention® 
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