Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders.
Whether you are launching a new brand or re-branding your existing business, it’s important to consider what’s at the heart of your brand and what your brand stands for. You really need to know yourself before you start sharing your brand’s story with the world.
In today’s technologically advanced world with the explosion of social media, it’s more important than ever to have a clear vision for your brand, authentic brand communications, and an integrated brand communications strategy.
Let me introduce myself. I’m April Neill, president of April Neill Public Relations (ANPR), a full-service marketing and public relations consulting firm specializing in meeting the needs of small businesses in the corporate, healthcare, and not-for-profit sectors. ANPR takes a strategic, holistic approach to developing brand-centered, results-driven communications and has worked with hundreds of businesses in promoting and publicizing their brand.
ANPR believes that publicity alone isn’t enough for small businesses to gain market share and drive sales. ANPR works hard to make sure that all components are covered and integrates a combination of branding, PR, social media and other marketing components to create successful PR and Marketing campaigns to tell your Brand’s story effectively and strategically.
Our goal for our Blog is to offer a platform for our readers to gain insights into the latest trends and best practices for Branding, Marketing, PR, Reputation Management and Social Media and to start a conversation about what’s working out in the real world.
Do you have a question for our communications experts? A real-life marketing success story to share? We want to hear from you! Join the conversation and tell us about it!
What’s your Brand’s Story and how are you telling it?
April Neill is the President & Founder of April Neill Public Relations, a subsidiary of April Neill & Associates, Inc. located in Plainfield, Illinois. April can be reached at (815) 651-0656 or via email at AprilNeill@gmail.com. Visit ANPR online at AprilNeillPR.com.