Showing Appreciation is Good for Business

Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing themContinue reading “Showing Appreciation is Good for Business”

PR Lessons Learned, Takeaways from High-Profile PR Blunders

Garnering publicity for a startup can be a great way of generating buzz about your new business, but it can also be a tricky endeavor. That said, having a well thought-out communications plan can keep your emerging brand on track and can help you navigate the murky waters when you do find yourself in anContinue reading “PR Lessons Learned, Takeaways from High-Profile PR Blunders”

6 Tips for Branding Yourself as an Expert in your Field

In every buying decision, whether it’s hiring an accountant or finding a good mechanic, we all want an expert. We want to pay someone who has a real solution and we don’t want to waste our money or our time. That said, you want prospects to look to your company for solutions when they areContinue reading “6 Tips for Branding Yourself as an Expert in your Field”

7 Tips for Optimizing your Small Businesses’ Reputation Online

A reputation can take years to build, and in today’s digital age, only seconds to tarnish. As a small business owner, your company’s brand reputation is one of its most important assets and keeping your brand’s profile spotless is important to your success. Try the following tactics to optimize your brand reputation online. You are yourContinue reading “7 Tips for Optimizing your Small Businesses’ Reputation Online”

Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice

By April Neill, CEO/Founder April Neill Public Relations As new social media platforms emerge on the web, creating a marketers paradise where businesses and brands strive to stand out and build their brand awareness in the social media realm, it’s more important than ever to find your voice. I’m an avid fan of American IdolContinue reading “Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice”

Brand Story, Brand Power

By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-brandingContinue reading “Brand Story, Brand Power”