Top Reasons Why your SEO Plan is Failing.

Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected. There are a number of reasons your SEO strategy is failing to get you prime realContinue reading “Top Reasons Why your SEO Plan is Failing.”

Quick and Simple Social Media Image Size Cheat-Sheet

The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts. The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 xContinue reading “Quick and Simple Social Media Image Size Cheat-Sheet”

Small Business Tips for Building a Powerful Brand Identity

By April Neill, CEO/Founder April Neill Public Relations As a lifelong entrepreneur and business owner myself, I can confidently say that starting a business can be one of the most exciting and empowering moves you’ll ever make and absolutely doable, even in today’s highly competitive marketplace. It takes more than a great idea to sustainContinue reading “Small Business Tips for Building a Powerful Brand Identity”

6 Tips for Branding Yourself as an Expert in your Field

In every buying decision, whether it’s hiring an accountant or finding a good mechanic, we all want an expert. We want to pay someone who has a real solution and we don’t want to waste our money or our time. That said, you want prospects to look to your company for solutions when they areContinue reading “6 Tips for Branding Yourself as an Expert in your Field”

8 Tips for Rebranding your Small Business

By April Neill, CEO/Founder April Neill Public Relations As a small business owner, your brand image is important and if you’re thinking of reinventing your brand –its identity and personality —it’s important to first ask yourself why you’re doing it.  Do you have specific reasons and goals for giving your brand an overhaul? Rebranding mayContinue reading “8 Tips for Rebranding your Small Business”

Brand Story, Brand Power

By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-brandingContinue reading “Brand Story, Brand Power”