Want to know something scary? (And ironic, if you are reading this!) No one is reading your blog posts, but they are reading your headline. We judge books by their cover. Or, to be more specific, we judge books by their title.
And that means we judge blogs by their headline. Have you ever considered that? Your audience will only gravitate toward the most attention-grabbing headlines.
So in this post, I’m going to show you how to boost your social shares with headline formulas that get you the clicks and social shares you’ve been trying to win.
But first, you need to understand just how powerful the right headline can be.
Here’s why you should care about headlines.
Headlines leave a lasting impression on your audience, whether you want them to or not. In fact, Copyblogger found that 80% of users who see your post will read the headline, but only 20% will actually read the content.
And if you want further proof, industry expert Neil Patel was able to improve conversion rates by 40% just by improving headlines.
Click here to read full article.
Source: Neil Patel Blog