Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.
“Efficient production processes don’t just happen. They’re developed and refined and overseen by project managers. That’s why content marketing teams composed of creators, editors, and — you guessed it — project managers are so valuable.” – PR Daily
Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.
Here are four important content trends that reveal the power of content marketing teams is on the upswing:
1. Top-performing content marketers value (and prioritize) creativity in their content production process.
A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain. Thankfully, according to Content Marketing Institute, 74 percent of marketers (and 88 percent of high performers) say their organizations value that creativity.
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Source: PR Daily
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