Content Marketing: Go Deep or Go Wide?

Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below. You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of lengthContinue reading “Content Marketing: Go Deep or Go Wide?”

Agile Marketing Explained

Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content. We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly,Continue reading “Agile Marketing Explained”

Top Marketing Trends for 2017

Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017.   As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect toContinue reading “Top Marketing Trends for 2017”

21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)

  Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny.Continue reading “21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)”

Tips for Leveraging Content Marketing for Success

With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant andContinue reading “Tips for Leveraging Content Marketing for Success”