Agile Marketing Explained

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Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content.

We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – agile teams need an internal system that supports a new way of doing marketing.

Click here for answers to frequently asked questions about Agile Marketing and how you can make it work for you.

Source: Content Marketing Institute

Top Marketing Trends for 2017

Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017.

 

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As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Content marketing getting better
One of the trends that will carry over from 2016 is that marketers are getting better at content marketing. By better, we mean they are having more success with content marketing campaigns. A MarketingProfs report shows that 62% of B2B content marketers are “much more” or “somewhat more” successful with their content marketing than they were last year. The same goes for B2C marketers as well. For the same survey last year, the reported success rates were at just 30%. Of course, this is a good thing because content is so important. However, it does mean being prepared to allocate more budget to content marketing.

Mobile, mobile, mobile
We know, you’ve been hearing about mobile for quite a few years. It may sound like a broken record, but that’s only because it is so important. Mobile devices are the source of more traffic on the internet than desktops. The other thing to think about when planning your mobile marketing strategy is that you must consider your mobile target audience as if they were moving targets. You, as a marketer, have unique insight to so much of your customers’ lives and activities thanks to mobile data and permissioned data. You know that your target audience’s’ needs change throughout the day and thanks to all that mobile data, you can customize your marketing to target your audience where they are and accordingly for what they are doing.

Visual content
Visuals are so important to all of your marketing efforts, not just social media. Visuals can help with your branding, help you stand out, get recognized, and be remembered. If you haven’t embraced visuals yet, it’s never too late to start incorporating them into your plan for 2017. How can you get started? Hire a photographer to take photos of your company and your products. Make sure a good portion of the photos are timeless so that you can continue to use them for different advertising and promotional campaigns. If you don’t have a design team on hand, look into some design apps that take the work out of photo editing and make some creative and catchy photos.

Video content
Of course, video content could fall under the visual content category we just mentioned above, but it deserves its own bullet point. Static images are not enough. Video has become so important. Video literally reaches out and grabs your audience’s attention. It doesn’t give viewers a choice, it just begins. Try both funny and emotional videos to really connect.

Marketing to customers in-store
Chances are you’ve done it yourself. Have you been shopping lately when you do a price check with competitors while you are in a store? The only way to compete with this is to market to your customers while they are in your stores.

Native advertising
Expect to see an upswing in native advertising in 2017. The formats are getting better and more improved. If you shied away from native advertising, you might feel more comfortable with trying it if it is right for your brand. More major publishers are likely to start offering this method of advertising in 2017.

Chatbots and AI gaining in popularity
Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook Messenger platform. As a result chatbots have grown quickly in popularity. Using chatbots is a slippery slope, but can definitely help increase the speed of engagement and allows for real-time engagement.

Influencers increasingly important
Influencers have been becoming increasingly important tools for marketers to use. It is the best form of user-generated content. The public is quick to believe what others have to say about your product. When those “others” have a huge audience full of believers, your message reach grows exponentially and in a positive direction.

Organic traffic is on the decline
After spending the time and effort to develop the best content, it can often be lost and never seen when you post it across social channels expecting organic content to go viral. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts. How do you get those posts to be popular in the first place? It likely isn’t going to happen organically. As a result, plan for 2017 to start paying for your “viral” content.

Live and vicarious experiences will increase
If you haven’t noticed the popularity of streaming video content, then you haven’t been paying attention. In 2016, Facebook Live introduced a whole new novice audience to live-streaming video. Facebook made it so accessible to the public, that now consumers will be more open to see live-streaming advertising on different platforms. Live streaming is beginning a new trend in vicarious experiences and will cross over into other immersive experience types of content like 360 degree video and augmented reality.

Social Analytics
Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses. Social listening and collecting social data will help you through 2017. Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

Source: Biznology

2016 is coming to an end. Do you need help maximizing your marketing initiatives to boost sales? We can help!  At April Neill Public Relations, we have a team of experienced marketing professionals who can quickly turn around a variety of campaigns for you including:
  • Targeted Email Marketing campaigns to your best customers to boost sales during the holiday season and beyond.
  • Facebook Advertising campaigns to increase brand awareness & sales.
  • Influencer Marketing campaigns & Product Reviews to boost brand visibility in 2017.
  • Traditional & Digital PR Services including Press Releases, Effective Pitching, Content Marketing, Copywriting & more.
Don’t delay! Click here to book your complimentary consultation today and we’ll help you make the most of your remaining 2016 budget and/or help you plan your 2017 strategy. Remember to ask about our end-of-the-year specials!

21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)

 

Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process.

The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny. Copyblogger re-imagined the way to present these content-creation tips, while adding a meta-fabulous #22 (you’ll see why). Enjoy!

Courtesy of April Neill Public Relations, a boutique PR firm serving small businesses and non-profits in Chicagoland. April Neill PR offers FREE 30 minute phone and in-person consultations. For more information, visit AprilNeillPR.com, call 815.651.0656 or email info@AprilNeillPR.com.

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.

Tips for Leveraging Content Marketing for Success

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With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing.

What is content marketing?

Content marketing involves creating and sharing relevant and valuable content in order to attract and engage specific consumers. The idea is not to sell, per se, to your target audience but instead, provide valuable information that makes your prospective customers more informed and engaged with your brand. The strategy is that if you deliver consistent, ongoing valuable and/or entertaining information to consumers, they will ultimately choose to do business with you.

Here are the basics to implementing a successful content marketing strategy:

▪                Create Your Authentic Brand Voice – you want your audience to get a sense and a feel for who you are as a brand and what you do from the content you create and push.

▪                Identify Your Target Audiences – it’s next to impossible to speak effectively to an audience if you don’t know who they are and/or you can’t identify with them. Start researching and get to know the prospects you are interested in. Then begin pushing out relevant content that provides value and appeal to these clients.

▪                Identify What Makes You Uniquely and Wonderfully You – Ask Yourself What Differentiates You From Your Competitors? – There may very well be a lot of companies that offer the same services that you do; that said, this is your chance to tell everyone what makes your services or offerings special and how you are better than your competitors.

▪                Craft and Push Content across the Web that Speaks to Your Target Audience. – Posting valuable content on your website, on a blog, on hyperlocal sites and on social media channels can be a great way to connect with your target audience and ultimately, a great way to attract customers to your brand.

For best results, Synergize Your Efforts!

Remember that content marketing works best when it’s synergized with your other marketing initiatives, so don’t stop doing what you’re currently doing. Leverage content marketing as one of the many strategies it takes to convert a “friend” to a client or customer.

April Neill is a brand strategist, lifelong entrepreneur and founder/CEO at April Neill Public Relations, a boutique public relations firm serving small businesses and non-profits in Chicagoland. You can find April on Twitter and also connect with April Neill PR on Facebook.

April Neill Public Relations is passionate about helping small businesses position themselves as experts in their industry. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call 312.772.3832 for more information.