Spread a little holiday cheer for your brand.

Goodwill PR Campaigns

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good Public Relations’ initiatives.

Below are some quick tips for boosting your PR during the holidays.

Campaign for a Cause
Increasing numbers of brands are mixing social good into their marketing and PR programs. Not only is it smart; it can reap big rewards as well!

Studies show that consumers are more prone to make purchases and seek out services from businesses and brands that give back and do good for the world. As a matter of fact, in a recent survey, 87 percent of consumers said they would switch brands based on a connection with a good cause.

As with any marketing initiative, holiday PR requires a clear, compelling message. It’s also important to target the proper audience with a relatable, easy to follow offer and mission. Potential customers need to know specifically what or who their purchase will benefit. So host a toy drive or a coat drive to benefit a local charity and attach it to an offer for your business! Not only will you boost your sales, garner media attention (don’t forget to send a press release to your local media announcing your campaign and one after reporting on results) but you’ll also be perceived as a company that cares.

You can also support a charity during the holidays with a campaign that doesn’t attach a specific offer to it. One of our favorite promotions of all time is Macy’s ‘Believe” Campaign that invites kids to mail letters to santa to benefits the Make-A-Wish foundation. What makes it awesome? While there is no purchase necessary, it drives traffic to their stores and keeps them top-of-mind with their customers. They also always get a lot of press during the holidays as well, which is important for any business trying to stand out in a crowded marketplace. This year, the department store is making their campaign even more interactive, giving their customers an opportunity outside of the store to “show they believe” with the Santa Project, inviting customers to show they believe anyway they can by posting a vid, liking, sharing or re-tweeting with the hashtag #SantaProject to further promote their campaign. How cool is that! Click here to view their YouTube video.

Share Holiday Tips
Another great way to give back is by providing helpful holiday tips that help your potential customers solve problems they are facing during the holiday season. Get creative! You can write a blog post, send a tips-related press release, pitch and/or contributed article to your local media outlets, post an article on your LinkedIn page, or post on hyper local news sites. You can even host a free workshop! Not only will you establish your industry expertise, but you’ll be providing a valuable service to the community while potentially driving traffic to your business, website, or blog.

Whether you host a holiday outreach effort or craft seasonal tips to share, don’t miss out on a great opportunity to build your brand awareness while also celebrating the season of giving.

Chances are, you’ll boost your sales while also generating positivity and goodwill in the world.

Cheers and Happy Holidays!

Small Business Philanthropy: 4 Ways Your Small Business Can Be Charitable—And What You Will Gain

 Posted By: April Neill, President April Neill Public Relations

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I’m a big believer in giving back to your community by either donating your time or expertise to charities or organizations that you have an affinity for. As you may already know, volunteering has been shown to have a number of benefits –including boosting your health, longevity, and outlook, but did you know that it could also help your small business?

In a recent study by Ernst & Young and the Fidelity Charitable Gift Fund, 62% of small business owners say that giving back to their community has made their business more successful in the long run. Below are 4 ways to support local charities and the benefits you’ll gain:

1. Provide Your Expertise. As a small business owner, you can offer your knowledge and expertise to others by sitting on a nonprofit committee or by offering your services pro bono to a charity. By doing so, your charitable contribution will be your time, and not money out of your budget.

Benefit: For business owners just starting out, this can be the perfect way to develop new relationships while doing good work.

2. Host a fundraiser. People love to go to parties and events and hosting an event that requires a donation to a local charity as admission is a great way to align your business with charitable causes in your community.

Benefit: Hosting a fundraiser is the perfect opportunity to get media exposure for your event and to generate goodwill about the work your business is doing. Positive press is a also great way to build your reputation and increase your market exposure.

3. Volunteer and promote volunteerism. Volunteering your time to projects can make a huge impact in your community and getting your employees involved with organized volunteer days can be the perfect way to bring your company closer together.

Benefit: Giving back feels good and for most people, giving back makes them feel happy. Happy employees tend to be more productive and happy business owners, more successful.

4. Give a little bit to a lot. You don’t need to break the bank to make a cash donation to a charity. A great way to give back is to earmark a small percentage of your profits from each new client or project to a charity that you care about or better yet, a charity your client cares about.

Benefit: Clients are far more likely to do business with you if they know a portion of their fee is going to a good cause. You will also set yourself apart by being socially responsible.

At ANPR, we believe in giving back to our community and we are committed to working with clients that are socially responsible as well. If you’re a small business owner or executive who is looking to increase your social impact and global imprint, we’d love to help you tell your story!

Do you have a unique way of giving back to your community? Tell us about it!

April Neill Public Relations is passionate about working with small businesses to increase their brand awareness and help them find their voice. We offer a complimentary 30-minute in-person or phone consultation. Email AprilNeill@gmail.com to make your appointment today or call (312) 772-3832 for more information. Visit us online at AprilNeillPR.com. Follow ANPR on Facebook at Facebook.com/AprilNeillPR.