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Free PR Resources to Help Build Brand Awareness
April Neill Public Relations is happy to share some awesome FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help build your brand awareness. H.A.R.O. (Help A Reporter Out) – www.HelpAReporter.com Everyone’s an expert at something. Sharing your expertise may land you that big media interview…
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15 Grammar Goofs that Make You Look Silly
Posted by April Neill, CEO/Founder April Neill Public Relations With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy! We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy…
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Crafting and Delivering Education-Based Marketing Messages
By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content that…
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Gain Trust and Attract Business with Education-Based Marketing
There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that…
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Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands
By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent article…
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Showing Appreciation is Good for Business
Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing them…
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Tips for Leveraging Content Marketing for Success
With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant and…
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Giving Back the Greatest Gift of All; Northbrook Chiropractor Brings Hope to Kenyan Youth
With the holiday season upon us, many of us are looking for that perfect gift to give to the special children in our lives. We’ve trimmed the tree, we’ve got our houses decorated with tinsel and garland and holiday lights; we’ve hopefully dug ourselves out of the recent snow storm that left us Chicagoans with…
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Purchase a sports ball, give the gift of hope.
Good news on a Chicago area youth charity bringing the gift of sports to impoverished children during the holidays: Are you looking for a cool holiday gift? Check out how you can purchase a Gear for Goals’ logo’d sports ball and help a child in need below! Aiming to bring sport, hope and opportunity to children…
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Digital Marketing, Copywriting & Public Relations Tips
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