PR ByIntention®

PR ByIntention®

Digital Marketing, Copywriting & Public Relations Tips

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  • Quick and Simple Social Media Image Size Cheat-Sheet

    The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts. The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 x…

    April Neill

    July 13, 2014
    Branding, Social Media
    Branding, Image Size, Social Media
  • Free PR Resources to Help Build Brand Awareness

    Free PR Resources to Help Build Brand Awareness

    April Neill Public Relations is happy to share some awesome FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help build your brand awareness. H.A.R.O. (Help A Reporter Out) – www.HelpAReporter.com Everyone’s an expert at something. Sharing your expertise may land you that big media interview…

    April Neill

    May 27, 2014
    Public Relations, Small Business
    FREE PR Resources
  • 15 Grammar Goofs that Make You Look Silly

    15 Grammar Goofs that Make You Look Silly

    Posted by April Neill, CEO/Founder April Neill Public Relations With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy! We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy…

    April Neill

    April 25, 2014
    Communications, Good Grammar
    April Neill Public Relations, Communications, Grammar, grammar errors, Grammar Goofs, Writing Tips
  • Crafting and Delivering Education-Based Marketing Messages

    Crafting and Delivering Education-Based Marketing Messages

    By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content that…

    April Neill

    April 11, 2014
    Branding, Communications, Education-based marketing, Marketing
    Education-based marketing, Email List Building, marketing strategy
  • Gain Trust and Attract Business with Education-Based Marketing

    Gain Trust and Attract Business with Education-Based Marketing

    There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and that…

    April Neill

    April 3, 2014
    Communications, Education-based marketing, Marketing, Small Business, Uncategorized
    April Neill Public Relations, consumer trust, Education-based marketing, marketing strategy, Small Business Tips, traditional marketing
  • Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

    Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

    By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent article…

    April Neill

    March 27, 2014
    Communications, Marketing, Public Relations, Small Business, Social Media
    Facebook, Facebook Algorithm, Facebook Newsfeed Changes
  • Showing Appreciation is Good for Business

    Showing Appreciation is Good for Business

    Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing them…

    April Neill

    March 4, 2014
    Gratitude, Public Relations, Reputation Management, Small Business, Uncategorized
    Academy Awards, April Neill, April Neill Public Relations, brand reputation, Gratitude, PR
  • Tips for Leveraging Content Marketing for Success

    With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant and…

    April Neill

    February 17, 2014
    Branding, Communications, Marketing, Public Relations, Uncategorized
    Content Marketing
  • Giving Back the Greatest Gift of All; Northbrook Chiropractor Brings Hope to Kenyan Youth

    Giving Back the Greatest Gift of All; Northbrook Chiropractor Brings Hope to Kenyan Youth

    With the holiday season upon us, many of us are looking for that perfect gift to give to the special children in our lives. We’ve trimmed the tree, we’ve got our houses decorated with tinsel and garland and holiday lights; we’ve hopefully dug ourselves out of the recent snow storm that left us Chicagoans with…

    April Neill

    December 15, 2013
    Social Impact Initiatives, Uncategorized
    Africa, Dreamweaver International, Kenya
  • Purchase a sports ball, give the gift of hope.

    Purchase a sports ball, give the gift of hope.

    Good news on a Chicago area youth charity bringing the gift of sports to impoverished children during the holidays: Are you looking for a cool holiday gift? Check out how you can purchase a Gear for Goals’ logo’d sports ball and help a child in need below! Aiming to bring sport, hope and opportunity to children…

    April Neill

    November 24, 2013
    Social Impact Initiatives, Uncategorized
    Dr. Warren Bruhl, Gear For Goals, Holiday Gift Ideas, One Gives One
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