Four Important Content Trends to Watch.
Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.
Top Tips for Getting Your Emails Opened: Infographic
Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails. Click here for full article…
How to Manage Blog Content with Trello
Are you looking for a better way to manage your blog content? Do you need a tool to outline your blogging workflow? We’ve got you covered! Check out this article on how to manage blog content from beginning to end with Trello, including how to effectively organize how you brainstorm, write, and publish your blog’s…
Agile Marketing Explained
Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content. We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly,…
Top Marketing Trends for 2017
Have you properly prepared for and planned your marketing strategy for the upcoming year? We’ve got you covered. Check out top marketing trends to watch for in 2017. As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to…
DIY PR: Six Frequent Mistakes Entrepreneurs Make
If you’re looking to avoid common pitfalls of DIY PR, we’ve got you covered! Click here for six frequent mistakes entrepreneurs and others make when doing their own PR that you’ll want to avoid if you try to do it yourself.
Top Reasons Why your SEO Plan is Failing.
Executing a search engine optimization strategy isn’t enough to get you on the front page of Google’s search results. Even with an SEO plan in place, there’s a strong possibility it isn’t working the way you hoped and expected. There are a number of reasons your SEO strategy is failing to get you prime real…
Relevance Key Ingredient to Great PR.
As a PR professional, I can say unequivocally that great PR is all about intention. Knowing who to pitch; crafting a pitch that resonates; knowing when and how to pitch; all key ingredients to producing PR that gets results. Creating PR that’s relatable is key. Check out this article from Forbes Magazine on how to…
Top Leadership Lessons Rev. Robert Schuller Taught Us
“If you listen to your fears, you will die never knowing what a great person you might have been.” ~ Rev. Robert H. Schuller When I started my first business over 20 years ago, I had a dear friend and mentor, Raymond “Mike” Johnston who introduced me to the inspirational teachings of the late, great…