Category: Public Relations

• Small Business Philanthropy: 4 Ways Your Small Business Can Be Charitable—And What You Will Gain

   Posted By: April Neill, President April Neill Public Relations I’m a big believer in giving back to your community by either donating your time or expertise to charities or organizations that you have an affinity for. As you may already know, volunteering has been shown to have a number of benefits –including boosting your health,…

  April Neill

  May 6, 2013

  Communications, Public Relations, Social Impact Initiatives, Uncategorized

  Charitable Giving, Fundraising, Good Works, Goodwill, Philanthropy, Social Impact, Social Initiatives

• 8 Tips for Rebranding your Small Business

  By April Neill, CEO/Founder April Neill Public Relations As a small business owner, your brand image is important and if you’re thinking of reinventing your brand –its identity and personality —it’s important to first ask yourself why you’re doing it.  Do you have specific reasons and goals for giving your brand an overhaul? Rebranding may…

  April Neill

  March 25, 2013

  Branding, Public Relations, Small Business, Uncategorized

  Brand Identity, Brand Personality, Brand Promise, Brand Purpose, Branding, Rebranding Publicity Campaign, Rebranding Strategy, Visual Communications Strategy

• 7 Tips for Selecting a Publicist or PR Firm

  By April Neill, CEO/Founder April Neill Public Relations   Publicity can be a powerful tool for small business owners looking to build their brand image and increase their customer base, however, if PR isn’t in your wheelhouse, finding a publicist or PR firm that’s right for you can be a daunting task. As niche experts…

  April Neill

  February 23, 2013

  Communications, Effective Pitching, Public Relations, Uncategorized

  Business Consulting, Media Relations, Pitching, PR Firm, PR Firms, PR Services, Publicist

• Brand Story, Brand Power

  

  By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-branding…

  April Neill

  February 23, 2013

  Branding, Communications, Effective Pitching, Marketing, Public Relations, Reputation Management, Small Business, Social Media

  Brand Communications, Branding, Public Relations, Publicists, Publicity, Social Media, Storytelling