Category: Public Relations
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Inside the Newsroom: What Reporters Like About Newswires
Originally posted on BusinessWired – Business Wire Blog: By Hannah Kelly, Editor, Business Wire Paris Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned,…
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Simple tips for improving your online newsroom.
With the growth of brand journalism and social media, there has never been a better time to build awareness and attract and build interest in your business and your work amongst journalists. A great way to do that is with the online newsroom that can act as a media hub for all your stories, videos, images,…
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15 Tips for Garnering Media Coverage for Your Business
Getting featured in the news is a great way to boost credibility, traffic, and sales and also a great way to build trust. Family Features recently shared their 15 top tips to help you create content that is desirable to editors: Plan ahead. Some of our best placements have 60 – 90 day deadlines. The early…
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Free PR Resources to Help Build Brand Awareness
April Neill Public Relations is happy to share some awesome FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help build your brand awareness. H.A.R.O. (Help A Reporter Out) – www.HelpAReporter.com Everyone’s an expert at something. Sharing your expertise may land you that big media interview…
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Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands
By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent article…
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Showing Appreciation is Good for Business
Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing them…
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Tips for Leveraging Content Marketing for Success
With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant and…
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PR Lessons Learned, Takeaways from High-Profile PR Blunders
Garnering publicity for a startup can be a great way of generating buzz about your new business, but it can also be a tricky endeavor. That said, having a well thought-out communications plan can keep your emerging brand on track and can help you navigate the murky waters when you do find yourself in an…
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