8 Tips for Rebranding your Small Business

By April Neill, CEO/Founder April Neill Public Relations As a small business owner, your brand image is important and if you’re thinking of reinventing your brand –its identity and personality —it’s important to first ask yourself why you’re doing it.  Do you have specific reasons and goals for giving your brand an overhaul? Rebranding mayContinue reading “8 Tips for Rebranding your Small Business”

Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice

By April Neill, CEO/Founder April Neill Public Relations As new social media platforms emerge on the web, creating a marketers paradise where businesses and brands strive to stand out and build their brand awareness in the social media realm, it’s more important than ever to find your voice. I’m an avid fan of American IdolContinue reading “Find Your Voice, Maximize Your Message: Five Tips for Finding Your Brand Voice”

Brand Story, Brand Power

By April Neill, CEO/Founder April Neill Public Relations Branding is about storytelling and a strong brand message has incredible power. Not just on how it is perceived in the world, but also how it positions a brand and connects it with consumers, key influencers, and stakeholders. Whether you are launching a new brand or re-brandingContinue reading “Brand Story, Brand Power”