Content Marketing: Go Deep or Go Wide?

Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below.

Content Writing Tips

You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media?

But one of the most important questions is a high-level one, and one that’s often overlooked: is it better for your campaign to focus on “wide” content, which appeals to a larger target audience, or “deep” content, which focuses on a specific niche?

Click here to read the full article.

Source: Forbes Magazine

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Need help with copy writing, blog writing, or with content strategy! April Neill PR can help! Contact us at aprilneill@gmail.com to schedule a discovery session to discuss your needs and goals. We specialize in helping small businesses and non-profits tell their stories, share their expertise and knowledge through brand journalism, contributed articles, blog writing, press releases, effective pitching, and more! We LOVE helping businesses increase their reach and build their brand authority.

 

How to Manage Blog Content with Trello

Are you looking for a better way to manage your blog content? Do you need a tool to outline your blogging workflow? We’ve got you covered! Check out this article on how to manage blog content from beginning to end with Trello, including how to effectively organize how you brainstorm, write, and publish your blog’s content.

Trello_Tool_Manage_BlogTrello is your one-stop solution for organizing your blog content from ideation through publishing. What makes Trello ideal for this workflow is that you can sort your lists chronologically across your board to support blog content creation.

We’re a big fan of Trello and hope it helps you get organized! Let us know what you think in the comments.

Source: Social Media Examiner