Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below.
You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media?
But one of the most important questions is a high-level one, and one that’s often overlooked: is it better for your campaign to focus on “wide” content, which appeals to a larger target audience, or “deep” content, which focuses on a specific niche?
Click here to read the full article.
Source: Forbes Magazine
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Want to know something scary? (And ironic, if you are reading this!) No one is reading your blog posts, but they are reading your headline. Check out headline formulas for boosting views and social shares.
Want to know something scary? (And ironic, if you are reading this!) No one is reading your blog posts, but they are reading your headline. We judge books by their cover. Or, to be more specific, we judge books by their title.
And that means we judge blogs by their headline. Have you ever considered that? Your audience will only gravitate toward the most attention-grabbing headlines.
So in this post, I’m going to show you how to boost your social shares with headline formulas that get you the clicks and social shares you’ve been trying to win.
But first, you need to understand just how powerful the right headline can be.
Here’s why you should care about headlines.
Headlines leave a lasting impression on your audience, whether you want them to or not. In fact, Copyblogger found that 80% of users who see your post will read the headline, but only 20% will actually read the content.
And if you want further proof, industry expert Neil Patel was able to improve conversion rates by 40% just by improving headlines.
Click here to read full article.
Source: Neil Patel Blog
Are you looking for a better way to manage your blog content? Do you need a tool to outline your blogging workflow? We’ve got you covered! Check out this article on how to manage blog content from beginning to end with Trello, including how to effectively organize how you brainstorm, write, and publish your blog’s content.
Trello is your one-stop solution for organizing your blog content from ideation through publishing. What makes Trello ideal for this workflow is that you can sort your lists chronologically across your board to support blog content creation.
We’re a big fan of Trello and hope it helps you get organized! Let us know what you think in the comments.
Source: Social Media Examiner