15 Grammar Goofs that Make You Look Silly

Posted by April Neill, CEO/Founder April Neill Public Relations With the rise of content marketing, being able to write effectively is hugely important. Avoid some common grammar errors with this really cool info-graphic. Enjoy! We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffyContinue reading “15 Grammar Goofs that Make You Look Silly”

Crafting and Delivering Education-Based Marketing Messages

By April Neill, CEO/Founder April Neill Public Relations In our last post, we talked about the value of Education-Based Marketing. You know it’s important, but how do you craft messages that reach and resonate with your best potential customers? Have you ever wondered what the best content marketers do differently? How they create content thatContinue reading “Crafting and Delivering Education-Based Marketing Messages”

Gain Trust and Attract Business with Education-Based Marketing

There is a common misconception amongst small businesses that your marketing’s most important function is to promote your products and services to prospects ready to buy. In fact, the most important function of your marketing strategy should be to establish that you’re an expert in your industry, that you have knowledge to share, and thatContinue reading “Gain Trust and Attract Business with Education-Based Marketing”

Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands

By April Neill, CEO/Founder April Neill Public Relations For brands and small businesses who have put in the sweat equity over the last few years to build their Facebook following and gain consumer confidence and loyalty through intelligent, thoughtful brand publishing, Facebook’s latest newsfeed algorithm is going to be a game-changer. In a recent articleContinue reading “Facebook’s Latest Newsfeed Algorithm a Game-Changer for Brands”

Showing Appreciation is Good for Business

Watching the Academy Awards last night, I was struck with the awesomeness of the acceptance speeches and the genuine gratitude the winners expressed. Winning an Oscar can be a huge boost to an Actors’ personal brand and earning potential, for sure, and on this night they are at the height of their fame. Hearing themContinue reading “Showing Appreciation is Good for Business”

Tips for Leveraging Content Marketing for Success

With today’s constantly evolving digital landscape, you need to be ever ready to adapt your marketing strategy in order to stay competitive within your industry. PR experts have always known this and one of the most widely used examples relates to content marketing. What is content marketing? Content marketing involves creating and sharing relevant andContinue reading “Tips for Leveraging Content Marketing for Success”

Giving Back the Greatest Gift of All; Northbrook Chiropractor Brings Hope to Kenyan Youth

With the holiday season upon us, many of us are looking for that perfect gift to give to the special children in our lives. We’ve trimmed the tree, we’ve got our houses decorated with tinsel and garland and holiday lights; we’ve hopefully dug ourselves out of the recent snow storm that left us Chicagoans withContinue reading “Giving Back the Greatest Gift of All; Northbrook Chiropractor Brings Hope to Kenyan Youth”

Purchase a sports ball, give the gift of hope.

Good news on a Chicago area youth charity bringing the gift of sports to impoverished children during the holidays: Are you looking for a cool holiday gift? Check out how you can purchase a Gear for Goals’ logo’d sports ball and help a child in need below! Aiming to bring sport, hope and opportunity to childrenContinue reading “Purchase a sports ball, give the gift of hope.”

PR Lessons Learned, Takeaways from High-Profile PR Blunders

Garnering publicity for a startup can be a great way of generating buzz about your new business, but it can also be a tricky endeavor. That said, having a well thought-out communications plan can keep your emerging brand on track and can help you navigate the murky waters when you do find yourself in anContinue reading “PR Lessons Learned, Takeaways from High-Profile PR Blunders”

Chicago-based Non-Profit Theater seeks online crowdfunding to bring new production of Jesus’ words to life.

What was it like to be a first-century follower of Jesus Christ and to hear his words first-hand? This question has been asked for centuries and Provision Theater is on a mission to bring Jesus’ words to life with its production of ‘Red Letter Jesus’ starting in September. Provision Theater Company is looking to raise fundsContinue reading “Chicago-based Non-Profit Theater seeks online crowdfunding to bring new production of Jesus’ words to life.”