Feel Good PR Tips for the Holiday Season

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good PR initiatives. Below are some quick tips for boosting your PR during the holidays. Campaign for a Cause Increasing numbersContinue reading “Feel Good PR Tips for the Holiday Season”

6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine

How effective is your About Us page? Does it convince your website visitors that you are the right company for them or does it bore them to death? If you think yours needs improving take a look at this infographic from Referral Candy which gives you 6 tips on how to acquire customers using your About page.Continue reading “6 Tips to Turn Your Boring About Us Page Into a Lead Generation Machine”

21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)

  Courtesy of Copyblogger, this infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger guest writer Danny Iny.Continue reading “21 Ways to Create Compelling Content When You Don’t Have a Clue (Infographic)”

Inside the Newsroom:  What Reporters Like About Newswires

Originally posted on BusinessWired – Business Wire Blog:
By Hannah Kelly, Editor, Business Wire Paris Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned,…

Simple tips for improving your online newsroom.

With the growth of brand journalism and social media, there has never been a better time to build awareness and attract and build interest in your business and your work amongst journalists. A great way to do that is with the online newsroom that can act as a media hub for all your stories, videos, images,Continue reading “Simple tips for improving your online newsroom.”

10 Online Personal Branding Mistakes You’re Making on Twitter

Check out this great little guide on personal branding for anyone who is new on Twitter, or anyone who is concerned about personal branding. Enjoy! Courtesy of April Neill Public Relations. April Neill PR is a boutique public relations firm based in the Chicago area that specializes in increasing brand visibility and recognition for small businesses andContinue reading “10 Online Personal Branding Mistakes You’re Making on Twitter”

15 Tips for Garnering Media Coverage for Your Business

Getting featured in the news is a great way to boost credibility, traffic, and sales and also a great way to build trust. Family Features recently shared their 15 top tips to help you create content that is desirable to editors: Plan ahead. Some of our best placements have 60 – 90 day deadlines. The earlyContinue reading “15 Tips for Garnering Media Coverage for Your Business”

Quick and Simple Social Media Image Size Cheat-Sheet

The folks over at Constant Contact recently put together a handy little infographic that will help you better manage and properly ‘dress up’ and brand your growing collection of social media accounts. The graphic lists the dimensions of all of the photos these social media sites want you to upload. From your Facebook Cover photo (851 xContinue reading “Quick and Simple Social Media Image Size Cheat-Sheet”

Free PR Resources to Help Build Brand Awareness

April Neill Public Relations is happy to share some awesome FREE PR resources that we use and recommend to our clients on a regular basis. Use these to help build your brand awareness. H.A.R.O. (Help A Reporter Out) – http://www.HelpAReporter.com Everyone’s an expert at something. Sharing your expertise may land you that big media interviewContinue reading “Free PR Resources to Help Build Brand Awareness”