Content Marketing: Go Deep or Go Wide?

Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below.

Content Writing Tips

You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media?

But one of the most important questions is a high-level one, and one that’s often overlooked: is it better for your campaign to focus on “wide” content, which appeals to a larger target audience, or “deep” content, which focuses on a specific niche?

Click here to read the full article.

Source: Forbes Magazine

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Need help with copy writing, blog writing, or with content strategy! April Neill PR can help! Contact us at aprilneill@gmail.com to schedule a discovery session to discuss your needs and goals. We specialize in helping small businesses and non-profits tell their stories, share their expertise and knowledge through brand journalism, contributed articles, blog writing, press releases, effective pitching, and more! We LOVE helping businesses increase their reach and build their brand authority.

 

How to Bring Good Energy to Your Brand.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

I recently spent some time doing some spring cleaning, de-cluttering really, and in the process, took a deep dive into the art of feng shui. While it’s widely known you can use feng shui to create a better quality of life, improve your health, attract more harmony and happiness to your relationships, even help build a more satisfying career, did you know that feng shui can also help you build a better brand, better marketing, and better communications for your business?

With all these potential improvements, is it time to Feng Shui your brand?

Feng-Shui-for-Business

“Feng shui is an ancient art and science developed over 3,000 years ago in China. In literal translation feng means “wind” and shui means water. In Chinese culture, wind and water are associated with good health, thus good feng shui came to mean good fortune.”

What I took from the experience of de-cluttering, a basic premise of the philosophy of feng shui is the importance of balance and harmony in your life; also the importance keeping things in your life that bring you joy and possessions that bring value. Along the same lines, I started thinking about the art of branding and how important it is that all your brand elements, platforms, tactics, messaging, etc. bring harmony, balance, and value to your business. Is your tagline in line with the key benefit of your business? Are your logo colors setting the right tone and evoking the right emotions? Do your logo shapes and symbols tell your story? Does your website provide an enjoyable online experience? Does your email marketing bring value to your prospects and customers? Does it bring value to your business in terms of results? Are you crafting the right message to the right audience and sending them to the right landing page? (That’s where the harmony comes in to play!) If you’re not sure, perhaps it’s time for a little digital marketing and branding feng shui.

Importance of Keeping Your Brand Clear and Simple. If by keeping your life simple, free of clutter, serenity will follow, does they same hold true of your brand? If you keep your brand clear and simple will success follow? Ultimately, there’s a lot more that goes into success than creating an awesome brand image, however, in my experience, your brand image represents and communicates the essence of who you are as a brand so if it is indeed clear and simple, brings value to your brand, and communicates the “joy” or key benefit of your service or product, then it goes to follow that applying feng shui principles to your brand can go a long way in helping to set you up for success.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.


Stay tuned for our Feng Shui for Business series as we explore how it can be utilized and leveraged for all aspects of your brand and small business. Do you have a question about bringing balance, harmony, and value to your communications strategy and branding? We’d love to hear from you! Leave us a comment and we will try to answer your question in an upcoming post.

Four Important Content Trends to Watch in 2018.

Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.

“Efficient production processes don’t just happen. They’re developed and refined and overseen by project managers. That’s why content marketing teams composed of creators, editors, and — you guessed it — project managers are so valuable.” – PR Daily

38329159 - hipster girl using her laptop at home, vintage.

Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.

Here are four important content trends that reveal the power of content marketing teams is on the upswing:

1. Top-performing content marketers value (and prioritize) creativity in their content production process.
A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain. Thankfully, according to Content Marketing Institute, 74 percent of marketers (and 88 percent of high performers) say their organizations value that creativity.

Click here to read full article.
Source: PR Daily


Need help with your Content Marketing? We can help!

We agree that creativity is king when it comes to content! At April Neill Public Relations, we pride ourselves on out-of-the-box strategies and copy writing that is compelling, persuasive, and resonates with target audiences.

Do you need help with Content Marketing, including Copy Writing, Brand Journalism, Content Strategy, Web Copy, Branding, Blogging and/or Press Outreach? We can help!

Contact us today to arrange a complimentary 30-minute phone consultation at aprilneill@gmail.com to discuss your project and how we can help you achieve your goals. We love writing and love helping brands tell their stories! Whether you need help working with your internal team or you need a project manager to run point on your communications strategy, we have years of experience in both traditional and digital public relations, including securing over 100,000 million media impressions, developing dozens of successful marketing campaigns, writing for business blogs, and specialize in small business, wellness, faith-based businesses, and non-profits.

Top Tips for Getting Your Emails Opened: Infographic

Email is a potent, enduring weapon for internal and external communications. In fact, did you know that email has been shown to be 40 times more effective at acquiring new customers than social media? Need guidance? Check out this cheat sheet on how to get readers to open your emails.

Click here for full article from PR Daily.

Email Marketing Cheat SheetSource: PR Daily

Need help maximizing your efforts? April Neill Public Relations can help! Shoot us an email at aprilneill@gmail.com for a free 30 minute no-obligation consultation to discuss your email marketing goals. We offer strategy and execution of email marketing campaigns, both working closely with your team or with our team!

How to Manage Blog Content with Trello

Are you looking for a better way to manage your blog content? Do you need a tool to outline your blogging workflow? We’ve got you covered! Check out this article on how to manage blog content from beginning to end with Trello, including how to effectively organize how you brainstorm, write, and publish your blog’s content.

Trello_Tool_Manage_BlogTrello is your one-stop solution for organizing your blog content from ideation through publishing. What makes Trello ideal for this workflow is that you can sort your lists chronologically across your board to support blog content creation.

We’re a big fan of Trello and hope it helps you get organized! Let us know what you think in the comments.

Source: Social Media Examiner

 

Agile Marketing Explained

agile_marketing

Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content.

We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – agile teams need an internal system that supports a new way of doing marketing.

Click here for answers to frequently asked questions about Agile Marketing and how you can make it work for you.

Source: Content Marketing Institute