Essential Tips for the COVID-preneur

Essential Tips for the COVID-preneur

Guest Blog Post by Amy Collett

In 2020, there was an average of 84,253 new business applications filed each week in the United States. The rise of COVID-preneurs was almost as difficult to predict as the pandemic itself. And so far, the trend remains unshaken this year.

The truth is, there’s no such thing as the perfect time to launch a startup. It’s always going to be challenging, and it’s always going to require you to work a little harder than the rest.

But there are some significant advantages to starting a business at the moment. For example, new consumer needs provide a wide-open door to entrepreneurs everywhere. The pool of talenthas never been broader or of higher quality. And then there’s the fact that you can do most—if not all—of your tasks and projects remotely, which comes with a slew of benefits on its own.

So, if you’re considering becoming a COVID-preneur, you have good reason to move forward with your plans. From testing out your business idea to working with a digital marketing and PR agency like PR ByIntention, here are some practical tips for how you can set yourself up for success:

Ensure your idea will meet a need. Coming up with a business idea is one thing. Making it work is another. Commit to researching your market to ensure that your idea will satisfy a consumer need. After all, that’s the only way you stand a chance of making a profit and enjoying long-term success. Conduct market research, put out surveys, and take any other steps that can help you determine how to refine your business idea to line up with your target market.

Carefully determine your business model.

Few things are as important as choosing the right business model. This will determine how your company handles everything from production to sales, from delivery methods to pricing strategy. In other words, it really is the model through which your business will be run. Take plenty of time to consider all the implications so that you can start off strong. Here are a few common types of business models to look into:

● Marketplace

● Franchise

● Advertising

● Pay-as-you-go

● Subscription

● Crowdsourcing

Choosing a business model is all about positioning your company to provide value to customers long-term. Make sure you figure out your target audience, business processes, unique selling proposition, and strategy for generating demand before moving forward.

Establish your company structure.

Your company structure is also essential. Many entrepreneurs operate as sole proprietors because it’s the easiest structure to set up and manage. But forming an LLC is typically worth the extra effort because it provides protection from liability and tax benefits, among many other perks. Plus, you can hire an online service to establish your LLC for you; this is much cheaper than hiring attorneys, and it will ensure that your LLC meets the rules and regulations of your state.

Create a digital advertising strategy.

As soon as you begin crafting your brand, it’s a good idea to start promoting online. Digital marketing can play an indispensable role in boosting your brand awareness, conversion rate, leads, and sales. And it’s quite cost-effective, especially when you consider the impact it can have on your business. Work with professionals like PR ByIntention, and you’ll be sure to see results, whether it’s through pay-per-click, social media, or any other type of marketing.

Plan to hire help.

Depending on your business, it’s likely that you’ll need to hire staff or even freelance workers to help with different aspects of your venture. For example, you may need several people to help with day-to-day operational needs. Or, if you aren’t savvy with web design and dislike the idea of a DIY build, you may need to connect with a freelance web designer and developer. It’s wiseto know your limitations and to plan for hiring our outsourcing to ensure a job is handled correctly and that you’re not wasting money or time in the long run.

Whatever type of worker you decide to hire, it’s important to have a payroll system in place so that everyone is compensated on time. While you can tackle this manually, you can avoid the risk of costly errors by using a reputable software system. A popular platform like QuickBooks can be a boon since it provides a wealth of capabilities that help with payroll such as automatic scheduling, tax filing and calculating. You can even tap into their mobile app which allows you to run your books from your phone.

There’s a wealth of opportunity right now to build a business that experiences long-term success. Do the homework to ensure that your business idea is filling a gap in the market, and take time to select a business model that will serve your company well in the long run. Finally, carefully choose your business structure, and invest in digital advertising early in the process.

There’s more involved in launching a thriving business, but following these tips will help you lay a solid foundation.

Photo Credit: RawPixels

The Most Important Tech for Your Small Business to Incorporate

The Most Important Tech for Your Small Business to Incorporate

Guest Post By Marcus Lansky

Technology is rapidly changing how the world does business, and to ignore that as a small business owner can come at a great cost. Yes, some of the tech out there is really expensive and may not prove worth the investment. However, some of it is affordable and can help your business operations so much that you may be wasting money by not using it. 

If you’re looking to give your small business a boost and realize your full potential, then check out these cost-effective tech solutions brought to you by PR ByIntention.

Powerful Internet Capabilities

As Entrepreneur explains, these days, day-to-day affairs are increasingly virtual, and that seems unlikely to change. The last thing you want is for your streaming sessions to lag when you’re in the midst of an important meeting; little is more undermining than having to ask an important client or associate to have to repeat information. Thankfully, 5G is now available in the Chicagoland area; shop around to see if you can subscribe.  

Digital Marketing

As mentioned above, everything is moving to the web. If you don’t have a robust digital marketing plan, you’re already behind the times. But between the shifting sands of the business climate and the ever-changing world of social media, you don’t have time to manage your outreach and grow your business, too. 

But there is hope! You should connect with an agency well-versed in creating unique, integrative campaigns that are effective and success-oriented. Ensure your messaging is unified, conveys your values, and promotes your brand in a manner that resonates positively with your target audience.

Data Recovery 

One unfortunate byproduct of technological development is cybercrime. And it’s rampant, particularly among small businesses. If you experience a database or hard drive crash, phishing attack, or another form of cyberattack that results in lost data, you should take steps to remedy the situation. 

You can attempt to recover your lost information with a software application, but it oftentimes requires the help of a professional. Connect with a computer forensics expert for your best chance of success. 

Cybersecurity Measures

Ideally, you won’t experience a cyberattack that jeopardizes the fate of your company. But the fact is, from 2017 to 2018, there was a 424 percent increase in small business breaches, and 60 percent of small business owners who encountered a cyberattack are out of business in six months. Needless to say, putting effective data security measures in place is critical, even though it often requires an investment upfront. 

The quickest and most effective way to do this is to run a risk assessment tool. If you find trouble, then consider hiring professionals to handle it; you can hire a freelance agency to ensure you’re well-protected. It may even be worth considering keeping them on retainer so you can rest assured knowing your business and customer data is secure. 

Many small business owners feel overwhelmed and don’t know where to start when addressing such an overarching and complex issue. However, IT professionals can provide invaluable help in this regard. A well-established security firm can put everything in place for you, such as helping you develop cybersecurity protocols and implementing software to protect data within your company’s on-site infrastructure, mobile apps, cloud applications, and endpoint devices. 

Remote Work

If you need to hire new workers, consider putting together a distributed team. This can save you loads of money on overhead, and it removes the restrictions that come with only hiring locally. 

There are many kinds of affordable tech tools to make this not only possible but cost-effective as well. For instance, you can find, interview, and hire qualified workers from around the globe by going through online job boards — many of which pre-vet candidates, which means they’re weeding out the duds so you don’t have to. 

You can use collaboration tools and project management tools to communicate with your team and get projects done effectively. You can even hold weekly or monthly virtual team meetings by incorporating video conference software. These days, the possibilities are nearly endless!

Technology plays an undeniable role in today’s business world, and it’s essential to embrace it if your business is going to thrive. If you invest in tech solutions like these, you will likely see a big payoff in no time. 

For more ideas and inspiration that will grow your business, connect with PR ByIntention!

Image via Rawpixel



Guest Post by Amy Collett

In today’s market, the driven solopreneur can be a surprisingly powerful force. Creating a home-based business empowers you to define your own success, work the hours that make sense for you, and take your career in the directions that inspire you. Establishing success is a challenge, however, especially early on. The first year of working for yourself can feel like an uphill battle.

Fortunately, with allies like April Neill Public Relations, you can make the most of the first year and set yourself up for long-term success. Here’s a look at some of the best techniques you can use to establish a strong foundation for your business in the long run:

Secure and Track Your Funding

If you’re starting a solo consultancy or freelance business, you might think you don’t really need funding. However, you might be surprised at how much you’ll spend getting started. For example, you’ll need a website – just keeping a site live can cost as much as $135 a year, depending on the details. That’s not even factoring in the cost of using a site builder or web designer to make sure your site is attractive and functional.

Other costs – cloud storage to keep your computer space open, productivity apps that sync between devices, tools you’ll need for work or technology upgrades – they’ll all add up. You can use small business funding to help mitigate these costs and keep things affordable. However, it’s extremely important to track all of your business spending closely. Not only will this help you stay on budget, but it will be extremely valuable during tax time. After all, you can claim business expenses on your taxes, lowering how much you have to pay (or even leading to a return!)

Invest In Yourself

Another good reason to get funding is that you deserve to give your business the best shot possible through a strong self-investment. For example, hiring a marketing team can lead to great things for your business. In the early days especially, good branding and marketing can make or break your chance at success. After all, you can’t succeed without clients and customers, and marketing is the way to get them.

Another great investment is some kind of productivity system. Take some time to explore the options and see what works best for you. Some people work well using apps, others can’t function without a physical planner or organizer. Still, other people’s best bet is to hire a virtual personal assistant to keep track of tasks and make sure everything’s going as it should. Think about your own workstyle and use that as a jumping off point for how to get organized.

Be Flexible

On the topic of workstyle, however, you should also be prepared to see that change over the first year. After all, if you’ve never worked for yourself, you may not even know what your self- employed workflow looks like. Once you’re no longer constrained by outside schedules and demands, you have the freedom to find the flow that works best for you. Try to stay flexible, and allow yourself to figure out just what an ideal workday looks like for you.

You can use your employed workstyle to get a sense for what might work. For example, maybe you were always super productive in the mornings, but couldn’t seem to stay on track in the afternoon. When you work for yourself, maybe you dedicate afternoons to going on a walk, reading a book, or other forms of self-care and relaxation. Then get back to it in the evening, refreshed from your break. This is just one possibility: Explore your options. You might be surprised by how far your ideal schedule is from the traditional 9-5.

Our final piece of advice: expect a struggle. The first year is hard on businesses – in fact, most businesses don’t really turn a profit till year two or even three. This isn’t a reason to be pessimistic, and in fact we recommend you go in with an attitude of determined optimism. It’s going to be a challenge, but you’ve got the stuff to handle it. It’s time to fight for those dreams.

Turn to April Neill Public Relations for more tips like these and for professional expertise in meeting your outreach needs.

Amy Collett is a Personal Branding Strategist & Author of You, Exemplified: The Role of Personal Branding in Your Professional Life. Amy can be reached at

Photo Credit: Pexels

Small Business Owners: Here’s How to Maximize Your Website!

Small Business Owners: Here’s How to Maximize Your Website!

Guest Post by Marcus Lansky

You pay for your website each month, so you should get the most out of it by looking toward technology to help run your business. Here are a few ways to maximize your website to help your small business be more productive.

Money Management

There is a huge difference between working online and dealing with customers face to face. Using an online storefront takes many routine (and tedious) tasks out of your hands. For one, you do not have to physically collect and account for monies transferred between your business and your customers. There are a number of online tools that you can link directly from your site to your bank account that keep track of invoices, taxes, accounts receivable, and accounts payable. This frees you up to focus on more important things, including marketing, which your site can help with, too (more on that in a moment!).

If you take the time to plan ahead, your site can also keep your finances on track by doing much of the legwork for you. Your site, when linked with financial tracking and workflow software, will monitor sales, costs, and even hours spent on a particular project. This makes it possible to plan a detailed budget that includes everything from insurance payments to saving for major upgrades. Having a budget in place means you can more precisely outline your business plan, which the Small Business Administration says is “an essential road map for business success.”

You’ll need to include financial projections as well as a comprehensive market analysis in your business plan.

If you need some guidance setting up an online storefront, an e-commerce specialist can help you conduct financial transactions over the internet. You can find these experts (and many others) though online freelance job platforms. Just review candidates’ skills and experience and client feedback.


Your small business website not only promotes your products and services, but proves your legitimacy and professionalism. You can think of it as an online advocate of your physical presence; your site directs people to the right place, answers questions, and offers customers information. An easily navigable site makes your business more efficient by providing preemptive customer service and offering people a glimpse of how you operate.

Your site also collects customer information, allowing you to compile a contact list that can be used for everything from email marketing to creating targeted social media advertisements. One of the best ways to collect email addresses (and get permission to use them) is by offering a valuable virtual product that can only be digitally delivered. This may be a whitepaper, free eBook, or periodic message containing special offers, discounts, or private customer events.

While your website is essential to your marketing efforts, hiring a marketing professional can put your business over the top. April Neill is an experienced digital marketer and strategist who can help your business come up with creative solutions to gain market share and improve brand awareness.


Next, look to your site’s analytic abilities. We mentioned previously that a properly written business plan includes a market analysis. That data can be taken directly from your site instead of painstakingly gathered through hands-on activities, such as customer surveys. Prior to the digital age, if a company wanted to know how many people were looking at its products during an event, such as a new commercial or seasonal sale, it had to count those people, make note of demographics, and compile that data using archaic pen-to-paper methods. All that took time away from refining other aspects of the business to further bolster the very sales its management sought to increase.

Today, however, your site can quickly offer you a screenshot of site traffic, sales, and even which promotional codes were used during checkout. Knowing your data gives you a clear picture of what is happening now, what you did in the past that made business better (or worse), and what is likely to spur interest in your business. Aggregated data will help you understand your business, uncover threats, and retain your most valuable asset: your customers.

Make the most of your investment — optimize your website and let it be the most efficient employee you’ve ever had.

Born with a severe spinal condition, Marcus Lansky took the challenge to be able to walk again. With the will and aid of numerous individuals from the medical field and a whole lot of cheerleaders, he was able to take his first steps and take on the world. He then created his site, Abilitator (, as a way to reach out to those who are disabled and show them that becoming an entrepreneur is a goal they too can achieve.

Trade Show Marketing Tips and Cost-Savings Ideas for Exhibitors

Trade Show Marketing Tips and Cost-Savings Ideas for Exhibitors

Trade Show Tips for Marketing Your Trade Show Display, Saving Money, & More from the Trade Show Experts at S&F Woodcrafters

Trade Shows can be an awesome way to introduce your products to buyers, consumers and the media and they can also be fraught with budget-busting unexpected expenses.

Read on to get the insider secrets, tips and tricks from the trade show experts at S&F Woodcrafters, Inc., developers of revolutionary, patented Xylea-Wood Exhibits.

Planning your trade show display can be stressful and overwhelming, but it’s also a way for you to express your creativity, resourcefullness, and thriftiness. Check out the following tips for marketing your trade show display, making an impact, and cost savings tips for creating your banner and display courtesy of the trade show design experts at S&F Woodcrafters, Inc.,  Pomona, California manufacturers of lightweight revolutionary Xylea-Wood.

Create a DIY Banner.

From free apps including Spark Adobe and Canva to premium programs such as Adobe Photoshop and Illustrator that you can pay for monthly, there’s really no reason to need to hire a graphic designer. You can simply create your banner by uploading your logo and text into a user-friendly app such as Canva and get it printed at your local Staples or through Vista Print.

Save Money on Assembly with DIY Trade Show Displays

For showcasing products at your trade show, you’ll save money on your trade show display by using affordable lightweight slatwall for merchandising.

By using a DIY Custom Exhibit System such as Xylea-Wood Slatwall, you can assemble your booth display yourself quickly, with virtually no tools required, and you’ll save mony on on site labor fees, union fees, drayage fees, and on shipping costs.

Check out this quick video on assembling Xylea-Wood Exhibits. They are super quick and easy to assemble and high quality, offering an affordable trade show display solution for making an impact and standing out from the crowd. They are also strong and study and will stand up to trade show traffic.

Free Standing Kiosks

Perfect for any business, free standing kiosks are an excellent option for merchandising in tight spaces. By choosing a lightweight slatwall option such as Xylea Wood Free Standing Kiosks, set-up is fast and easy and you can dismantle and ship in minutes. Xylea Slatwall Kiosks are versatile and affordable, making them the perfect visual merchandising solution for smaller spaces.

Now that you’ve got your trade show display or kiosk lined up, it’s time to talk marketing!

Promote Your Booth in an Email Blast.

If you’re vending locally where your customers are nearby, send out an email to invite them to come out to visit your booth.

Promote Your Booth on Social Media.

Use social media to let your customers know that you are participating in a trade show and invite them to stop by and visit your booth.

Send out a Press Release.

Research your local media or industry trade journals relevant to your business and craft a press release announcing your event and invite them to stop by your booth. Be sure to ask for media/blogger list from trade show organizers and reach out to them as well. You may be able to garner some press and also meet influential bloggers to do a product review.

Need help with your PR for your event? Contact April Neill Public Relations today to tell us about your needs and be sure to follow our blog for our upcoming post where we’ll be diving deeper into media relations and influencer marketing tips.

Take Pictures & Video

Taking photos and video as time permits and then post on your social media platforms during the event and after. Facebook live is a great fun tool for broadcasting from the trade show. It’s a great way to create momentum and to drive traffic to your booth. Be sure to mention your giveaways, booth number, and any contests you have.

Have Plenty of Giveaways.

Be sure to bring trade show giveaways, items relevant to your business such as branded gourmet salts for a spice business, or business cards, brochures, pens, magnets, and anything else that has your company name, brand, and/or logo on it. Bring plenty and have back up items to give away if you have a bigger turnout than you expected.

Most people who attend trade shows are expecting to take home some goodies. And be sure to use display racks for showing your flyers, specials, brochures, and fact sheets.

Treats & Goodies are a Crowd Pleaser!

Offer something a little different as a trade show giveaway FOOD.If you can, package your food in a way that will allow you to have your company contact information on it.

Offer Gift Certificates.

Offer Gift Certificates for some of your services as a trade show giveaway. There’s nothing better than getting a deal, and when they ‘cash in’ their gift certificate, they will see how valuable your services are and will come back for more.

Lead Capture – Have a Drawing for a Prize

Plan a drawing for a prize as a way to capture leads. Offer a prize that in some way complements your business if possible, and appeals to anyone. Have visitors and entrants sign a guestbook, fill in a ticket, or drop their business cards into a fish bowl or gift bag. The great thing about this trade show giveaway is that you can then use this lead capture information at a later date to make a follow-up contact.

Brag A Little… Show Off Your Work

Have a portfolio of your work available as part of your trade show display. Print off some of your best projects, put them into plastic sheet protectors, and arrange them in a binder. Then lay out the binder where visitors can flip through the pages. Not only will you be showing off your best work, you’ll be giving them ideas on how you can help them!

Bring Back-Up Staff

If the trade show runs for an extended length of time, be sure to bring an assistant so you can take a break and have assistance in manning your trade show booth. If you don’t have the option of having someone take over for a bit, be sure to put up a note that tells people how long you will be gone or when you will be back.

Smiles are FREE!

Most importantly, be friendly and inviting. Say hello to those that turn and look toward you or your trade show booth. Strike up a conversation and be sure to have your elevator speech ready. Just make sure you’re sincere and you don’t sound robotic. And have fun!

Are you looking for affordable, easy to assemble trade show display solutions for merchandising at your next convention?

If you’re looking for lightweight merchandising solutions for your trade show display, the awesome folks over at Xylea-Wood can help! Their friendly design experts can help you plan your booth design, offer suggestions on customizations to meet your needs, and even calculate your expected shipping costs

Request a FREE Consultation & Quote online or give their design experts at S&F Woodcrafters, Inc. a call to chat about your project at (909) 860-2695. For trade show booth design inspiration, follow our friends at Xylea-Wood on Pinterest @XyleaWood and on Instagram @XyleaWoodExhibits. For their latest news, tips and promotions, find them on Facebook and Twitter @XyleaWood.

Response to Lady Gaga, Bradley Cooper Oscar Performance Tells Us How Shallow We Can Be.

Response to Lady Gaga, Bradley Cooper Oscar Performance Tells Us How Shallow We Can Be.

Like millions of others, I watched the Oscars last night and was riveted by the performance by Lady Gaga and Bradley Cooper where they performed “Shallow”  together, from their incredibly moving Oscar nominated movie, “A Star is Born”. A moment that practically broke the internet, leading to wild speculations and opinions on the appropriateness of their performance. (Far over-shadowing the fact that there wasn’t a host for the first time and for the most part, we seem to be mostly ok with that.)

I loved their performance. It was a magical experience. It was intense. Lady Gaga and Bradley Cooper are both artists, sharing a moment in history where they are both literally vibrating at the very highest level (artistically speaking) and sharing a collective moment in celebration of their recent work.

Their performance was a work of art that needs to be celebrated, not speculated about. And I personally think it says a lot more about how “shallow” we are as a society that we feel the need to place meaning on it or to suggest that it was anything other than sheer perfection and mastery of their craft.

There are few moments in life when you’ll experience anything close to what these two artists must have felt in this moment. Success. Ultimate fulfillment. Mutual respect for each other’s work. Gratitude for how their work has been received. Combined with sheer joy in the opportunity to perform and celebrate their movie and song.

To combine two of my favorite movies from last year, as Rami Malek said in his acceptence speech for his best actor win for his performance as the legendary Freddie Mercury in “Bohemian Rhapsody,” let’s all aspire to have “good thoughts, good words, good deeds!”

There’s simply no reason to place meaning on their performance or to speculate on their relationship. Their performance was spell-binding. Magical. True artistry at its very highest level doesn’t need explained or defended. It was simply beautiful.

As a PR pro and copywriter, I spend a whole lot of time sharing other’s voices and messages, but today, this really struck a chord with me and when I saw a post from my favorite celebrity wellness guru and author of “The Right Fit Formula” Christine Lusita on Instagram (@ChristineLusita), I knew I needed to weigh it. In her Instagram story, she spoke of their buzz-worthy performance and the importance of women supporting each other and finding the good in others, encouraging us to use the hashtag #goodseeker to lift each other up.

And I couldn’t agree more. Thank you Lady Gaga and Bradley Cooper for your inspirational performance. Thank you Christine for reminding us to look for the good in each other and to not be so quick to judge and place meaning on things that aren’t important.

Your Words, Your Personal Brand

Final thoughts. It’s important to remember that when you criticize others or throw shade trolling on the internet, it often times says more about you than it does the person (or persons) you are bashing or gossiping about. It speaks to your personal brand and speaks to the very core of who you are as a person. I’ve read that the lyrics from “Shallow” are about finding your voice, something we should all strive to do. Do you want your voice to be one of negativity? Do you want to be known for being the type of person that casts shade on other women? Do you really want to be that “shallow” in bringing other women down?

I personally felt moved by their performance. And grateful to have shared their moment with them. And of course, with millions of other viewers glued to their screens.

I guess I’m just the kind of person who is seeking the good. As women, we need to remember that we’re all in this together. So in addition to #goodseeker, and the #metoo movement, let’s encourage each other with the hashtag #LeaningIntoWe as well.

Congrats, Lady Gaga, on your Oscar win for Best Original Song!!!!!!!!!!!!

April Neill, CEO/Principal Consultant
April Neill Public Relations

Simple Stress Management Advice for Busy Professionals

Simple Stress Management Advice for Busy Professionals

One thing that almost all hard-working people have in common is a struggle with job stress. The type of work that causes the most stress is often unpredictable or involves things out of your control. This is typically the case for business owners and professionals who struggle with balancing their career goals, financial pressures and family demands. Unfortunately, stress defeats your ability to perform at your optimal level and can even hold you back from achieving your business goals. Set out to manage your stress so you can reach higher success in your business endeavors.

Do Some Basic Financial Planning

Getting your business finances in order is one of the best ways to tackle stress right at the source. Budgeting, prioritizing and staying organized can set you up for success by helping you allocate money where it can be the most useful. E Simplified recommends making use of software for tracking financial records and coming up with a budget plan. All you have to do is plug in your numbers and these programs will do all the calculations for you. Don’t forget about the importance of business credit when it comes to getting loans and landing good interest rates. You should make it a priority to repair bad credit, paying off debt as quickly as possible by using your business profits. You can also try contacting your money lenders and negotiating a change to your repayment structure.

Learn to Work More Efficiently

You might think that doing more than one task at once will make you more efficient, but this is not the case. Multitasking only creates an illusion of productivity, according to In reality, it forces the brain to switch between multiple tasks, reducing its ability to work efficiently on any single thing. Instead, focus on just one task at a time, and you’ll be able to get your work done faster.

Additionally, learn to schedule and plan out your work so you can prioritize important tasks that are causing you the most stress. We often avoid the things that make us feel anxious, causing us to procrastinate when we would feel better just getting something over and done with. Along these lines, Bustle recommends setting short deadlines for yourself so you avoid issues with procrastination.

Make Some Lifestyle Changes

Many of us overlook the importance of exercise, adequate sleep, and healthy eating on our mental health. In fact, simply getting enough exercise on a regular basis has been found to elevate mood and improve anxiety symptoms. Exercise causes chemical changes in the body that are beneficial to our mood but also helps increase our self-esteem and confidence. Additionally, diet plays an important role in stress-reduction as excessive caffeine and high-sugar diets have been linked to increased anxiety. Finally, sleep is important for maintaining the balance of chemicals in the brain to keep our moods steady and increase our brain’s resilience to stressful situations.

Have a Stress-Reduction Plan

Having a stress-management plan will help you quickly get back on track with your work or personal life when you’re consumed by feelings of stress. If you’re at work, this may mean taking a quick break to go outside and walk around, or simply sit at your desk and practice deep breathing. At home, you may like to set up a meditation space where you can practice mindfulness and build resilience against stress over time. One of the best stress-relievers is doing something fun. So, pick up a hobby you can be passionate about or go see a movie with friends when you need to wind down.

A lot of job stress can be dealt with by reorganizing your work style, dealing with financial issues and engaging in stress-reducing activities. But, sometimes you just have too much work on your plate. Look into hiring an employee or contractor to help you out with business tasks. This takes a lot of the stress off, giving you time to explore new revenue sources and focus on your business goals.

About the Author
Julie Morris is a life and career coach who strives to help others live the best lives that they can. She believes she can relate to clients who feel run over by life because of her own experiences. She spent years in an unfulfilling career in finance before deciding to help people in other ways.

Content Marketing: Go Deep or Go Wide?

Content Marketing: Go Deep or Go Wide?

Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below.

You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media?

But one of the most important questions is a high-level one, and one that’s often overlooked: is it better for your campaign to focus on “wide” content, which appeals to a larger target audience, or “deep” content, which focuses on a specific niche?

Click here to read the full article.

Source: Forbes Magazine

Contact Us for a Discovery Session
Need help with copy writing, blog writing, or with content strategy! April Neill PR can help! Contact us at to schedule a discovery session to discuss your needs and goals. We specialize in helping small businesses and non-profits tell their stories, share their expertise and knowledge through brand journalism, contributed articles, blog writing, press releases, effective pitching, and more! We LOVE helping businesses increase their reach and build their brand authority.

How to Bring Good Energy to Your Brand.

I recently spent some time doing some spring cleaning, de-cluttering really, and in the process, took a deep dive into the art of feng shui. While it’s widely known you can use feng shui to create a better quality of life, improve your health, attract more harmony and happiness to your relationships, even help build a more satisfying career, did you know that feng shui can also help you build a better brand, better marketing, and better communications for your business?

With all these potential improvements, is it time to Feng Shui your brand?


“Feng shui is an ancient art and science developed over 3,000 years ago in China. In literal translation feng means “wind” and shui means water. In Chinese culture, wind and water are associated with good health, thus good feng shui came to mean good fortune.”

What I took from the experience of de-cluttering, a basic premise of the philosophy of feng shui is the importance of balance and harmony in your life; also the importance keeping things in your life that bring you joy and possessions that bring value. Along the same lines, I started thinking about the art of branding and how important it is that all your brand elements, platforms, tactics, messaging, etc. bring harmony, balance, and value to your business. Is your tagline in line with the key benefit of your business? Are your logo colors setting the right tone and evoking the right emotions? Do your logo shapes and symbols tell your story? Does your website provide an enjoyable online experience? Does your email marketing bring value to your prospects and customers? Does it bring value to your business in terms of results? Are you crafting the right message to the right audience and sending them to the right landing page? (That’s where the harmony comes in to play!) If you’re not sure, perhaps it’s time for a little digital marketing and branding feng shui.

Importance of Keeping Your Brand Clear and Simple. If by keeping your life simple, free of clutter, serenity will follow, does they same hold true of your brand? If you keep your brand clear and simple will success follow? Ultimately, there’s a lot more that goes into success than creating an awesome brand image, however, in my experience, your brand image represents and communicates the essence of who you are as a brand so if it is indeed clear and simple, brings value to your brand, and communicates the “joy” or key benefit of your service or product, then it goes to follow that applying feng shui principles to your brand can go a long way in helping to set you up for success.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

Stay tuned for our Feng Shui for Business series as we explore how it can be utilized and leveraged for all aspects of your brand and small business. Do you have a question about bringing balance, harmony, and value to your communications strategy and branding? We’d love to hear from you! Leave us a comment and we will try to answer your question in an upcoming post.