Trade Show Marketing Tips and Cost-Savings Ideas for Exhibitors

Planning your trade show display can be stressful and overwhelming, but it’s also a way for you to express your creativity, resourcefullness, and thriftiness. Check out the following tips for marketing your trade show display.

Trade Show Tips for Marketing Your Trade Show Display, Saving Money, & More from the Trade Show Experts at S&F Woodcrafters, Inc., manufacturers of Xylea-Wood Exhibits.

Trade Show Tips from S&F Woodcrafters

Trade Shows can be an awesome way to introduce your products to buyers, consumers and the media and they can also be fraught with budget-busting unexpected expenses.

Read on to get the insider secrets, tips and tricks from the trade show experts at S&F Woodcrafters, Inc., developers of revolutionary, patented Xylea-Wood Exhibits.

Planning your trade show display can be stressful and overwhelming, but it’s also a way for you to express your creativity, resourcefullness, and thriftiness. Check out the following tips for marketing your trade show display, making an impact, and cost savings tips for creating your banner and display courtesy of the trade show design experts at S&F Woodcrafters, Inc.,  Pomona, California manufacturers of lightweight revolutionary Xylea-Wood.

Create a DIY Banner.

From free apps including Spark Adobe and Canva to premium programs such as Adobe Photoshop and Illustrator that you can pay for monthly, there’s really no reason to need to hire a graphic designer. You can simply create your banner by uploading your logo and text into a user-friendly app such as Canva and get it printed at your local Staples or through Vista Print.

Save Money on Assembly with DIY Trade Show Displays

For showcasing products at your trade show, you’ll save money on your trade show display by using affordable lightweight slatwall for merchandising.

By using a DIY Custom Exhibit System such as Xylea-Wood Slatwall, you can assemble your booth display yourself quickly, with virtually no tools required, and you’ll save mony on on site labor fees, union fees, drayage fees, and on shipping costs.

Xylea Wood Custom DIY Booth

Check out this quick video on assembling Xylea-Wood Exhibits. They are super quick and easy to assemble and high quality, offering an affordable trade show display solution for making an impact and standing out from the crowd. They are also strong and study and will stand up to trade show traffic.

Free Standing Kiosks

Perfect for any business, free standing kiosks are an excellent option for merchandising in tight spaces. By choosing a lightweight slatwall option such as Xylea Wood Free Standing Kiosks, set-up is fast and easy and you can dismantle and ship in minutes. Xylea Slatwall Kiosks are versatile and affordable, making them the perfect visual merchandising solution for smaller spaces.

Now that you’ve got your trade show display or kiosk lined up, it’s time to talk marketing!

Promote Your Booth in an Email Blast.

If you’re vending locally where your customers are nearby, send out an email to invite them to come out to visit your booth.

Promote Your Booth on Social Media.

Use social media to let your customers know that you are participating in a trade show and invite them to stop by and visit your booth.

Send out a Press Release.

Research your local media or industry trade journals relevant to your business and craft a press release announcing your event and invite them to stop by your booth. Be sure to ask for media/blogger list from trade show organizers and reach out to them as well. You may be able to garner some press and also meet influential bloggers to do a product review.

Need help with your PR for your event? Contact April Neill Public Relations today to tell us about your needs and be sure to follow our blog for our upcoming post where we’ll be diving deeper into media relations and influencer marketing tips.

Take Pictures & Video

Taking photos and video as time permits and then post on your social media platforms during the event and after. Facebook live is a great fun tool for broadcasting from the trade show. It’s a great way to create momentum and to drive traffic to your booth. Be sure to mention your giveaways, booth number, and any contests you have.

Have Plenty of Giveaways.

Be sure to bring trade show giveaways, items relevant to your business such as branded gourmet salts for a spice business, or business cards, brochures, pens, magnets, and anything else that has your company name, brand, and/or logo on it. Bring plenty and have back up items to give away if you have a bigger turnout than you expected.

Most people who attend trade shows are expecting to take home some goodies. And be sure to use display racks for showing your flyers, specials, brochures, and fact sheets.

Treats & Goodies are a Crowd Pleaser!

Offer something a little different as a trade show giveaway FOOD.If you can, package your food in a way that will allow you to have your company contact information on it.

Offer Gift Certificates.

Offer Gift Certificates for some of your services as a trade show giveaway. There’s nothing better than getting a deal, and when they ‘cash in’ their gift certificate, they will see how valuable your services are and will come back for more.

Lead Capture – Have a Drawing for a Prize

Plan a drawing for a prize as a way to capture leads. Offer a prize that in some way complements your business if possible, and appeals to anyone. Have visitors and entrants sign a guestbook, fill in a ticket, or drop their business cards into a fish bowl or gift bag. The great thing about this trade show giveaway is that you can then use this lead capture information at a later date to make a follow-up contact.

Brag A Little… Show Off Your Work

Have a portfolio of your work available as part of your trade show display. Print off some of your best projects, put them into plastic sheet protectors, and arrange them in a binder. Then lay out the binder where visitors can flip through the pages. Not only will you be showing off your best work, you’ll be giving them ideas on how you can help them!

Bring Back-Up Staff

If the trade show runs for an extended length of time, be sure to bring an assistant so you can take a break and have assistance in manning your trade show booth. If you don’t have the option of having someone take over for a bit, be sure to put up a note that tells people how long you will be gone or when you will be back.

Smiles are FREE!

Most importantly, be friendly and inviting. Say hello to those that turn and look toward you or your trade show booth. Strike up a conversation and be sure to have your elevator speech ready. Just make sure you’re sincere and you don’t sound robotic. And have fun!

Are you looking for affordable, easy to assemble trade show display solutions for merchandising at your next convention?

If you’re looking for lightweight merchandising solutions for your trade show display, the awesome folks over at Xylea-Wood can help! Their friendly design experts can help you plan your booth design, offer suggestions on customizations to meet your needs, and even calculate your expected shipping costs

Request a FREE Consultation & Quote online or give their design experts at S&F Woodcrafters, Inc. a call to chat about your project at (909) 860-2695. For trade show booth design inspiration, follow our friends at Xylea-Wood on Pinterest @XyleaWood and on Instagram @XyleaWoodExhibits. For their latest news, tips and promotions, find them on Facebook and Twitter @XyleaWood.

Response to Lady Gaga, Bradley Cooper Oscar Performance Tells Us How #Shallow We Can Be.

Stars

Like millions of others, I watched the Oscars last night and was riveted by the performance by Lady Gaga and Bradley Cooper where they performed “Shallow”  together, from their incredibly moving Oscar nominated movie, “A Star is Born”. A moment that practically broke the internet, leading to wild speculations and opinions on the appropriateness of their performance. (Far over-shadowing the fact that there wasn’t a host for the first time and for the most part, we seem to be mostly ok with that.)

I loved their performance. It was a magical experience. It was intense. Lady Gaga and Bradley Cooper are both artists, sharing a moment in history where they are both literally vibrating at the very highest level (artistically speaking) and sharing a collective moment in celebration of their recent work.

Their performance was a work of art that needs to be celebrated, not speculated about. And I personally think it says a lot more about how “shallow” we are as a society that we feel the need to place meaning on it or to suggest that it was anything other than sheer perfection and mastery of their craft.

There are few moments in life when you’ll experience anything close to what these two artists must have felt in this moment. Success. Ultimate fulfillment. Mutual respect for each other’s work. Gratitude for how their work has been received. Combined with sheer joy in the opportunity to perform and celebrate their movie and song.

To combine two of my favorite movies from last year, as Rami Malek said in his acceptence speech for his best actor win for his performance as the legendary Freddie Mercury in “Bohemian Rhapsody,” let’s all aspire to have “good thoughts, good words, good deeds!”

There’s simply no reason to place meaning on their performance or to speculate on their relationship. Their performance was spell-binding. Magical. True artistry at its very highest level doesn’t need explained or defended. It was simply beautiful.

As a PR pro and copywriter, I spend a whole lot of time sharing other’s voices and messages, but today, this really struck a chord with me and when I saw a post from my favorite celebrity wellness guru and author of “The Right Fit Formula” Christine Lusita on Instagram (@ChristineLusita), I knew I needed to weigh it. In her Instagram story, she spoke of their buzz-worthy performance and the importance of women supporting each other and finding the good in others, encouraging us to use the hashtag #goodseeker to lift each other up.

And I couldn’t agree more. Thank you Lady Gaga and Bradley Cooper for your inspirational performance. Thank you Christine for reminding us to look for the good in each other and to not be so quick to judge and place meaning on things that aren’t important.

Your Words, Your Personal Brand

Final thoughts. It’s important to remember that when you criticize others or throw shade trolling on the internet, it often times says more about you than it does the person (or persons) you are bashing or gossiping about. It speaks to your personal brand and speaks to the very core of who you are as a person. I’ve read that the lyrics from “Shallow” are about finding your voice, something we should all strive to do. Do you want your voice to be one of negativity? Do you want to be known for being the type of person that casts shade on other women? Do you really want to be that “shallow” in bringing other women down?

I personally felt moved by their performance. And grateful to have shared their moment with them. And of course, with millions of other viewers glued to their screens.

I guess I’m just the kind of person who is seeking the good. As women, we need to remember that we’re all in this together. So in addition to #goodseeker, and the #metoo movement, let’s encourage each other with the hashtag #LeaningIntoWe as well.

Congrats, Lady Gaga, on your Oscar win for Best Original Song!!!!!!!!!!!!

April Neill, CEO/Principal Consultant
April Neill Public Relations

 

 

Simple Stress Management Advice for Busy Professionals

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Photo courtesy of Pexels
Guest Post By Life/Career Coach Julie Morris

One thing that almost all hard-working people have in common is a struggle with job stress. The type of work that causes the most stress is often unpredictable or involves things out of your control. This is typically the case for business owners and professionals who struggle with balancing their career goals, financial pressures and family demands. Unfortunately, stress defeats your ability to perform at your optimal level and can even hold you back from achieving your business goals. Set out to manage your stress so you can reach higher success in your business endeavors.

Do Some Basic Financial Planning

Getting your business finances in order is one of the best ways to tackle stress right at the source. Budgeting, prioritizing and staying organized can set you up for success by helping you allocate money where it can be the most useful. E Simplified recommends making use of software for tracking financial records and coming up with a budget plan. All you have to do is plug in your numbers and these programs will do all the calculations for you. Don’t forget about the importance of business credit when it comes to getting loans and landing good interest rates. You should make it a priority to repair bad credit, paying off debt as quickly as possible by using your business profits. You can also try contacting your money lenders and negotiating a change to your repayment structure.

Learn to Work More Efficiently

You might think that doing more than one task at once will make you more efficient, but this is not the case. Multitasking only creates an illusion of productivity, according to Inc.com. In reality, it forces the brain to switch between multiple tasks, reducing its ability to work efficiently on any single thing. Instead, focus on just one task at a time, and you’ll be able to get your work done faster.

Additionally, learn to schedule and plan out your work so you can prioritize important tasks that are causing you the most stress. We often avoid the things that make us feel anxious, causing us to procrastinate when we would feel better just getting something over and done with. Along these lines, Bustle recommends setting short deadlines for yourself so you avoid issues with procrastination.

Make Some Lifestyle Changes

Many of us overlook the importance of exercise, adequate sleep, and healthy eating on our mental health. In fact, simply getting enough exercise on a regular basis has been found to elevate mood and improve anxiety symptoms. Exercise causes chemical changes in the body that are beneficial to our mood but also helps increase our self-esteem and confidence. Additionally, diet plays an important role in stress-reduction as excessive caffeine and high-sugar diets have been linked to increased anxiety. Finally, sleep is important for maintaining the balance of chemicals in the brain to keep our moods steady and increase our brain’s resilience to stressful situations.

Have a Stress-Reduction Plan

Having a stress-management plan will help you quickly get back on track with your work or personal life when you’re consumed by feelings of stress. If you’re at work, this may mean taking a quick break to go outside and walk around, or simply sit at your desk and practice deep breathing. At home, you may like to set up a meditation space where you can practice mindfulness and build resilience against stress over time. One of the best stress-relievers is doing something fun. So, pick up a hobby you can be passionate about or go see a movie with friends when you need to wind down.

A lot of job stress can be dealt with by reorganizing your work style, dealing with financial issues and engaging in stress-reducing activities. But, sometimes you just have too much work on your plate. Look into hiring an employee or contractor to help you out with business tasks. This takes a lot of the stress off, giving you time to explore new revenue sources and focus on your business goals.

About the Author
Julie Morris is a life and career coach who strives to help others live the best lives that they can. She believes she can relate to clients who feel run over by life because of her own experiences. She spent years in an unfulfilling career in finance before deciding to help people in other ways.

 

Content Marketing: Go Deep or Go Wide?

Forbes contributor Jayson DeMers explores the variable on content writing, whether to go wide and reach a larger audience or go deep and focus on a particular niche, in the article below.

Content Writing Tips

You have hundreds of variables to consider when writing content. Who is your audience? What is your end goal? What kind of length and topic are you targeting? Will you include any additional types of media?

But one of the most important questions is a high-level one, and one that’s often overlooked: is it better for your campaign to focus on “wide” content, which appeals to a larger target audience, or “deep” content, which focuses on a specific niche?

Click here to read the full article.

Source: Forbes Magazine

Contact Us for a Discovery Session
Need help with copy writing, blog writing, or with content strategy! April Neill PR can help! Contact us at aprilneill@gmail.com to schedule a discovery session to discuss your needs and goals. We specialize in helping small businesses and non-profits tell their stories, share their expertise and knowledge through brand journalism, contributed articles, blog writing, press releases, effective pitching, and more! We LOVE helping businesses increase their reach and build their brand authority.

 

How to Bring Good Energy to Your Brand.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.

I recently spent some time doing some spring cleaning, de-cluttering really, and in the process, took a deep dive into the art of feng shui. While it’s widely known you can use feng shui to create a better quality of life, improve your health, attract more harmony and happiness to your relationships, even help build a more satisfying career, did you know that feng shui can also help you build a better brand, better marketing, and better communications for your business?

With all these potential improvements, is it time to Feng Shui your brand?

Feng-Shui-for-Business

“Feng shui is an ancient art and science developed over 3,000 years ago in China. In literal translation feng means “wind” and shui means water. In Chinese culture, wind and water are associated with good health, thus good feng shui came to mean good fortune.”

What I took from the experience of de-cluttering, a basic premise of the philosophy of feng shui is the importance of balance and harmony in your life; also the importance keeping things in your life that bring you joy and possessions that bring value. Along the same lines, I started thinking about the art of branding and how important it is that all your brand elements, platforms, tactics, messaging, etc. bring harmony, balance, and value to your business. Is your tagline in line with the key benefit of your business? Are your logo colors setting the right tone and evoking the right emotions? Do your logo shapes and symbols tell your story? Does your website provide an enjoyable online experience? Does your email marketing bring value to your prospects and customers? Does it bring value to your business in terms of results? Are you crafting the right message to the right audience and sending them to the right landing page? (That’s where the harmony comes in to play!) If you’re not sure, perhaps it’s time for a little digital marketing and branding feng shui.

Importance of Keeping Your Brand Clear and Simple. If by keeping your life simple, free of clutter, serenity will follow, does they same hold true of your brand? If you keep your brand clear and simple will success follow? Ultimately, there’s a lot more that goes into success than creating an awesome brand image, however, in my experience, your brand image represents and communicates the essence of who you are as a brand so if it is indeed clear and simple, brings value to your brand, and communicates the “joy” or key benefit of your service or product, then it goes to follow that applying feng shui principles to your brand can go a long way in helping to set you up for success.

From maximizing your marketing efforts, facilitating creativity, and achieving success, employing the ancient art of feng shui can help you build a better brand.


Stay tuned for our Feng Shui for Business series as we explore how it can be utilized and leveraged for all aspects of your brand and small business. Do you have a question about bringing balance, harmony, and value to your communications strategy and branding? We’d love to hear from you! Leave us a comment and we will try to answer your question in an upcoming post.

Four Important Content Trends to Watch.

Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.

Is it time to double down and invest in content marketing? PR Daily says yes! Check out these 4 trends that prove content marketing is on the rise.

“Efficient production processes don’t just happen. They’re developed and refined and overseen by project managers. That’s why content marketing teams composed of creators, editors, and — you guessed it — project managers are so valuable.” – PR Daily

Success in content marketing (in 2018 and for the foreseeable future) is achieved by having the right people with the right skills empowered by the right tools and processes.

Here are four important content trends that reveal the power of content marketing teams is on the upswing:

1. Top-performing content marketers value (and prioritize) creativity in their content production process.
A major part of breaking through the noise online is creating content that is uniquely engaging— and that’s really hard to do if you’re not embracing the creative side of your content marketing brain. Thankfully, according to Content Marketing Institute, 74 percent of marketers (and 88 percent of high performers) say their organizations value that creativity.

Click here to read full article.
Source: PR Daily


Need help with your Content Marketing? We can help!

We agree that creativity is king when it comes to content! At April Neill Public Relations, we pride ourselves on out-of-the-box strategies and copy writing that is compelling, persuasive, and resonates with target audiences.

Do you need help with Content Marketing, including Copy Writing, Brand Journalism, Content Strategy, Web Copy, Branding, Blogging and/or Press Outreach? We can help!

Contact us today to arrange a complimentary 30-minute phone consultation at aprilneill@gmail.com to discuss your project and how we can help you achieve your goals. We love writing and love helping brands tell their stories! Whether you need help working with your internal team or you need a project manager to run point on your communications strategy, we have years of experience in both traditional and digital public relations, including securing over 100,000 million media impressions, developing dozens of successful marketing campaigns, writing for business blogs, and specialize in small business, wellness, faith-based businesses, and non-profits.