Agile Marketing Explained

agile_marketing

Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content.

We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – agile teams need an internal system that supports a new way of doing marketing.

Click here for answers to frequently asked questions about Agile Marketing and how you can make it work for you.

Source: Content Marketing Institute

Author: April Neill

Visionary entrepreneur and PR professional with 20 years’ experience developing and executing all aspects of traditional and digital PR campaigns to increase brand recognition and media exposure and supporting strategic marketing initiatives. Founder/Principal Consultant of Plainfield, Illinois based PR Consulting firm April Neill Public Relations and AgapeDigital Communications. As the CEO and Founder of April Neill Public Relations & AgapeDigital, I'm passionate about helping small Christian businesses and non-profits realize their full potential and about helping them tell their brand story! Our services include press releases, effective pitching, copy writing, content marketing & strategy, brand journalism, SEO PR, blogging, email marketing and online brand building.

One thought on “Agile Marketing Explained”

  1. So Agile marketing is what we used to call productive predictive marketing. High volley count, strong message that is repeated.
    Yep I think businesses have been that successfully for hundreds of years.

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