Despite the growing popularity of Agile Marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused, says industry expert Andrea Fryrear, Chief Content Officer for Fox Content.
We get it. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – agile teams need an internal system that supports a new way of doing marketing.
Click here for answers to frequently asked questions about Agile Marketing and how you can make it work for you.
Source: Content Marketing Institute