Spread a little holiday cheer for your brand.

Goodwill PR Campaigns

This holiday season, if you’re looking for new ways to boost your brand exposure, drive sales, and garner media attention while also fostering a sense of goodwill, try mixing up your marketing strategy with feel good Public Relations’ initiatives.

Below are some quick tips for boosting your PR during the holidays.

Campaign for a Cause
Increasing numbers of brands are mixing social good into their marketing and PR programs. Not only is it smart; it can reap big rewards as well!

Studies show that consumers are more prone to make purchases and seek out services from businesses and brands that give back and do good for the world. As a matter of fact, in a recent survey, 87 percent of consumers said they would switch brands based on a connection with a good cause.

As with any marketing initiative, holiday PR requires a clear, compelling message. It’s also important to target the proper audience with a relatable, easy to follow offer and mission. Potential customers need to know specifically what or who their purchase will benefit. So host a toy drive or a coat drive to benefit a local charity and attach it to an offer for your business! Not only will you boost your sales, garner media attention (don’t forget to send a press release to your local media announcing your campaign and one after reporting on results) but you’ll also be perceived as a company that cares.

You can also support a charity during the holidays with a campaign that doesn’t attach a specific offer to it. One of our favorite promotions of all time is Macy’s ‘Believe” Campaign that invites kids to mail letters to santa to benefits the Make-A-Wish foundation. What makes it awesome? While there is no purchase necessary, it drives traffic to their stores and keeps them top-of-mind with their customers. They also always get a lot of press during the holidays as well, which is important for any business trying to stand out in a crowded marketplace. This year, the department store is making their campaign even more interactive, giving their customers an opportunity outside of the store to “show they believe” with the Santa Project, inviting customers to show they believe anyway they can by posting a vid, liking, sharing or re-tweeting with the hashtag #SantaProject to further promote their campaign. How cool is that! Click here to view their YouTube video.

Share Holiday Tips
Another great way to give back is by providing helpful holiday tips that help your potential customers solve problems they are facing during the holiday season. Get creative! You can write a blog post, send a tips-related press release, pitch and/or contributed article to your local media outlets, post an article on your LinkedIn page, or post on hyper local news sites. You can even host a free workshop! Not only will you establish your industry expertise, but you’ll be providing a valuable service to the community while potentially driving traffic to your business, website, or blog.

Whether you host a holiday outreach effort or craft seasonal tips to share, don’t miss out on a great opportunity to build your brand awareness while also celebrating the season of giving.

Chances are, you’ll boost your sales while also generating positivity and goodwill in the world.

Cheers and Happy Holidays!

Author: April Neill

Visionary entrepreneur and PR professional with 20 years’ experience developing and executing all aspects of traditional and digital PR campaigns to increase brand recognition and media exposure and supporting strategic marketing initiatives. Founder/Principal Consultant of Plainfield, Illinois based PR Consulting firm April Neill Public Relations and AgapeDigital Communications. As the CEO and Founder of April Neill Public Relations & AgapeDigital, I'm passionate about helping small Christian businesses and non-profits realize their full potential and about helping them tell their brand story! Our services include press releases, effective pitching, copy writing, content marketing & strategy, brand journalism, SEO PR, blogging, email marketing and online brand building.

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