Inside the Newsroom:  What Reporters Like About Newswires

As a small business owner, whether or not to use news distribution services, aka Newswires, to announce your news is a growing concern. Is it worth the cost? According to a recent survey conducted by Business Wire Media, it is. Read on to find out what reporters like about newswires.

BusinessWired - Business Wire Blog

By Hannah Kelly, Editor, Business Wire Paris

Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned, and here’s what the 2014 Business Wire Media Survey concluded…

Why do reporters continue to use newswires?
Simply put, newswires make reporters’ lives easier. An overwhelming 68.2% of reporters surveyed stated that their job would be harder if newswire-distributed press releases were no longer available. (Tweet this!) Newswires make for reliable news sources providing reporters with ongoing, instantly accessible information on a wide variety of news subjects, from technology to pharmaceuticals.

How often do reporters use newswires?
An astonishing 89% of responding reporters referred to newswire copy within the last week.  (Tweet this!) 3.3% of reporters surveyed use newswire…

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Author: April Neill

Content Marketer, Copy Writer, and PR professional with 20+ years’ experience developing and executing all aspects of traditional and digital PR campaigns to increase brand recognition and media exposure and supporting strategic marketing initiatives. Founder/Principal Consultant of Plainfield, Illinois based Public Relations Consulting firm April Neill Public Relations and AgapeDigital Communications. As the CEO and Founder of April Neill Public Relations & AgapeDigital, I'm passionate about helping small businesses, non-profits, and faith-based businesses realize their full potential and about helping them tell their brand story! Our services include press releases, effective pitching, copy writing, content marketing & strategy, brand journalism, SEO PR, blogging, email marketing and online brand building.

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