As a small business owner, whether or not to use news distribution services, aka Newswires, to announce your news is a growing concern. Is it worth the cost? According to a recent survey conducted by Business Wire Media, it is. Read on to find out what reporters like about newswires.
BusinessWired – Business Wire Blog
By Hannah Kelly, Editor, Business Wire Paris
Commercial news distribution services (aka Newswires) have been in existence for over fifty years, their durability proving their utility. Business Wire’s latest mission was to investigate the ‘why’ behind the popularity of newswires, particularly as far as reporters are concerned, and here’s what the 2014 Business Wire Media Survey concluded…
Why do reporters continue to use newswires?
Simply put, newswires make reporters’ lives easier. An overwhelming 68.2% of reporters surveyed stated that their job would be harder if newswire-distributed press releases were no longer available. (Tweet this!) Newswires make for reliable news sources providing reporters with ongoing, instantly accessible information on a wide variety of news subjects, from technology to pharmaceuticals.
How often do reporters use newswires?
An astonishing 89% of responding reporters referred to newswire copy within the last week. (Tweet this!) 3.3% of reporters surveyed use newswire…
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